We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

I rate the ITV share price as one of the FTSE 100’s most undervalued, and I’d buy

The ITV share price is one of the FTSE 100’s biggest losers in the 2020 stock market crash. Here’s why I think it’s one of today’s best buys.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

ITV (LSE: ITV) has been out of favour for years, but in the second half of 2019 it was starting to win investors back. Then, of course, Covid-19 struck, and the ITV share price went into a tailspin. So far in 2020, it’s down 60%. I think it’s now one of the most undervalued shares in the whole of the FTSE 100.

Unless the shares perk up some time soon, ITV won’t be in the FTSE 100 for long, mind. With a market-cap now under £2.5bn, it’s the most lowly valued in the index. And there are many FTSE 250 stocks with richer valuations just waiting to take its place come the next reshuffle.

Should you buy ITV shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

In the first half of the year, ITV suffered from the biggest fall in advertising in its 65-year history. Advertising revenues shrank by a massive 43% in the second quarter, and that led to an overall revenue decline of 17%. Oh, and a halving in operating profit and 53% lopped off earnings per share. Perhaps surprisingly, the ITV share price picked up a little in response — maybe investors were fearing worse.

ITV has joined the growing club of companies that have suspended or reduced their dividends to try to support their balance sheets. The board “decided not to pay an interim dividend in light of continued economic uncertainty.” 

That’s understandable, and I’d say definitely the right thing to do at this point. But it does add to the horribly negative market sentiment facing the company right now. 

ITV share price valuation.

The current price puts ITV shares on a trailing P/E, on 2019 earnings, of just 4.5. The expected slump in earnings for the current year would bring that back up to about 7.5 — about half the FTSE 100’s long-term average. And any earnings recovery in 2021 would send it spinning back down again.

But we’re already seeing the economy spiking back up more quickly than expected. And chief executive Carolyn McCall has already spoken of “productions restarting and advertisers returning.

Today’s ITV share price looks to me like the market is pricing the company to go bust. And many firms are facing that exact risk right now and deserve to be shunned. But I really don’t see ITV as being among them. In fact, ITV’s balance sheet looks like it’s getting stronger, not weaker.

Healthy balance sheet

Net debt stood at £1,195m at 30 June 2019. By 31 December, that had fallen to £893m. And by 30 June this year, bang in the middle of the pandemic downturn, ITV’s debt was down even further, to £783m.

Even with first-half earnings falling so hard, ITV can still boast a net debt to adjusted EBITDA ratio of only 1.3x. That’s doesn’t look like a threat to the company’s viability at all. Especially not with total liquidity of £1,214m at 30 June.

I see an underlying business that’s solid, and I’m convinced the ITV share price can climb strongly in the next couple of years. My Motley Fool colleague Roland Head sees ITV as the kind of stock Warren Buffett would buy. I think so too.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How have BAE Systems shares become a dividend powerhouse? 5 reasons why!

Dividends on BAE Systems shares have risen every year without fail since the early 2000s. So what's the FTSE 100…

Read more »