We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 simple steps I’d take before buying cheap UK shares in an ISA today

Taking these steps before buying bargain UK shares could help to reduce your risks and improve your stock market returns, in my view.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Many investors may be tempted to buy cheap UK shares after the recent stock market crash. While they can produce high returns in the long run as the stock market recovers, a number of companies may face challenging outlooks. Therefore, it may be prudent to ascertain their financial strength and long-term growth potential before buying them.

Likewise, ensuring you have sufficient capital available in case of an emergency before purchasing undervalued FTSE 100 and FTSE 250 shares could be a shrewd move. It may enable you to fully benefit from a likely turnaround from current low prices levels across the stock market.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Financial strength of UK shares

Assessing the financial strength of UK shares before you buy them may reduce your risks and improve your returns. Some companies with weak balance sheets that contain a large amount of debt have survived in recent years due to a growing economy. But they may be among the businesses most at risk of folding in the coming months.

The world economy is set to experience one of its most challenging periods in living memory, as well as a rapid pace of change. This could cause some companies that lack the financial means to change their business models come under severe pressure.

Therefore, ensure any UK shares you purchase have modest debt and access to sufficient liquidity for investment purposes. This could be a simple, yet effective, means of improving your portfolio’s long-term prospects.

Emergency cash position

Just as assessing the financial position of UK shares is important before buying them, so too is ensuring you have sufficient cash available should you require it for an emergency. At present, unemployment is on the rise, and wage growth could be somewhat limited if business performance fails to improve.

Therefore, although cash offers paltry returns at present, having enough capital available to pay for unexpected events could be a sound move. It may mean you don’t need to sell long-term investments at unfavourable prices. This will provide the opportunity for your portfolio to benefit from a likely recovery in the coming years, without being used to fund your day-to-day expenses should cash be required.

Growth opportunities

Another simple step to take before buying UK shares is to consider whether they have the right business model in place within a post-coronavirus economy. It appears as though technology is likely to play a larger part in our lives, with many people likely to work more from home. Similarly, environmental factors seem to be becoming increasingly prevalent across a growing number of industries.

Assessing the business model of any company is subjective. But at least considering the adaptability of a stock before buying it may help you to avoid companies with obvious limitations. This could enhance your ISA’s performance, and boost your long-term financial outlook.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »