We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Boohoo share price is up 166% since the stock market crash. Would I buy now?

The Boohoo share price has bounced back impressively since the market crashed in March. But is the company one of the best UK stocks available to buy today?

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

In the depths of the stock market crash, shares in Boohoo (LSE:BOO) plunged by a whopping 51%. Since then though, the share price has rocketed by around 166% to reach a new all-time high.

Known for its affordable fashion, the firm’s popularity has surged over the years. According to a YouGov poll conducted in May, 11% of 18 to 24 year-olds made a purchase from the company in the last three months! With that in mind, could the FTSE AIM 100-listed company be among best UK shares to buy now?

Should you buy Boohoo Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Harnessing acquisitions

The online fashion retailer owns numerous popular brands such as PrettyLittleThing, Coast and Karen Millen, as well as its original signature label. On top of this, the group has just added another two to its portfolio. On Wednesday, Boohoo said it had acquired the online businesses and intellectual property of Oasis and Warehouse for £5.25m. Acquisitions have proved to be a key driver of growth for the company and I expect this trend to continue over the long term.

Strong sales growth, revenue and numerous acquisitions over recent years have sent the Boohoo share price rampaging upwards. To illustrate this, those who bought the shares at the beginning of 2016 would have realised a 1,057% return on their initial investment.

Moreover, yesterday the online fashion retailer released an impressive trading update covering the three months to 31 May 2020. The report outlined a bumper performance, with sales rising by 45% compared to the same period last year. As a result, the shares rose by 8% in early trading.

All in all, nobody can fault Boohoo’s exceptional performance over the last few years. But can the company continue to grow at a similar rate in the months and years to come?

Boohoo’s future outlook

For the current financial year ending February 2021, Boohoo has said it expects to deliver “another year of strong profitable growth, and ahead of market expectations”. However, the group’s share price valuation is still a concern of mine. The shares, which trade on a forward P/E of around 64, could certainly be classified as overvalued. What’s more, in order to be justified, Boohoo has no choice but to continue delivering exceptional sales growth.

This is by no means impossible for the group. In fact, more acquisition opportunities could be imminent due to the pressure certain retailers are under from the coronavirus. The company has a bulky pile of cash that could easily be used to finance any future acquisitions without doing significant damage to the balance sheet. For this reason, I expect the spending spree on cheap, distressed-but-improvable brands to continue. Consequently, I wouldn’t be surprised if the Boohoo share price continues to make impressive gains as the firm’s growth goes on. 

Overall, Boohoo’s stellar performance in the midst of a global pandemic is commendable. What’s more, there are certainly opportunities in the not too distant future that could fuel further growth. As such Boohoo shares could truly be among the best to buy today. Especially for those who are bullish about the long-term prospects of the underlying business.

Alternatively, those who are put off by the group’s steep valuation and remain sceptical over the company’s capacity to continue growing may prefer to look elsewhere for the best UK shares on the market today.

Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Up 1,146%! 7 things I’ve learned from the stunning Rolls-Royce share price comeback 

Harvey Jones has made a fair bit of money out of the booming Rolls-Royce share price, but he's also learned…

Read more »

Golden Retirees Heading to Beach
Investing Articles

4 steps to building a £38,456 retirement income with ISA shares

Investing £300 a month could deliver a life-changing cash stream in retirement with high-yield income shares. Royston Wild explains how.

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How investing in a Cash ISA could cost you a comfortable retirement

Cash ISAs are celebrated for the brilliant tax benefits they provide. But could focusing on them cost savers the chance…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

How much could Barclays shares pay in dividends by 2028?

Barclays is one of the FTSE 100's most popular dividend shares. How much could they provide over the next three…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With a 6% yield and a P/E of just 7.4, is this share a screaming buy for a second income?

Mark Hartley looks at the second income potential of a popular UK dividend stock that still looks undervalued despite compelling…

Read more »

Investing Articles

Forget Nvidia! This ETF is booming inside my Stocks and Shares ISA

A thematic ETF inside this writer's ISA has more doubled the return of Nvidia stock so far in 2026. But…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

These cheap FTSE 250 shares could deliver a £1,550 ISA income in just 12 months!

Searching for the best low-cost dividend stocks to buy? Royston Wild reveals two FTSE 250 property shares with yields above…

Read more »

Landlady greets regular at real ale pub
Investing Articles

How much in dividends will these high-yield shares generate in 2026?

With 9.5% and 8.4% dividend yields, what makes these FTSE 100 and FTSE 250 high-yield heroes so special? Royston Wild…

Read more »