We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Don’t waste the stock market crash! I’d buy and hold cheap FTSE 100 shares in an ISA

Taking advantage of low prices across the FTSE 100 (INDEXFTSE:UKX) could boost your ISA returns over the long run, in Peter Stephens’ opinion.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The FTSE 100 has experienced a number of market crashes since its inception in 1984. However, they haven’t happened all that frequently. As such, investors who’ve purchased high-quality stocks when they traded at low prices have generally recorded strong returns in the index’s subsequent recoveries.

While the FTSE 100’s price level could move lower in the short run, now could prove to be one of the most attractive buying opportunities for long-term investors since the index’s inception. Through focusing on strong businesses and holding them in an ISA, you could significantly improve your financial prospects over the coming years.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Bear markets

During the FTSE 100’s 36-year history, it’s experienced only a handful of bear markets. These include the 1987 crash, the bursting of the tech bubble, the financial crisis, and the recent market crash caused by coronavirus.

Within those bear markets, the prospects for the index appeared to be extremely downbeat. In fact, at times during FTSE 100 bear markets, it can be exceptionally difficult to see how the prospects for the economy will ever improve.

However, the common thread that links all of them is the fact the index has always recovered. Its price level may move lower in the short run if the economy’s outlook deteriorates further. But, over the long run, the FTSE 100 is very likely to experience a recovery. After all, it has done in previous bear markets.

Buying opportunities

Buying stocks during a bear market can be tough. It may cause losses over the near term. That, invariably, leads to investors experiencing fear and worry about their holdings.

However, if you can buy financially-sound businesses with long-term recovery potential at attractive prices, it doesn’t matter to a large extent how they perform in the short run. For example, if you’re seeking to build a retirement nest egg through your ISA, you’re likely to have sufficient time for the FTSE 100 to recover. Even from its very worst bear markets.

Therefore, taking advantage of the FTSE 100’s current low price level, as well as its recovery potential, could prove to be a worthwhile move. Investors who bought during previous bear markets are likely to have made gains in the following years. So the performance of the FTSE 100 in the coming years could be relatively impressive.

ISA investing

Investing in FTSE 100 shares can be done at low cost and with great simplicity through a Stocks and Shares ISA. They offer greater flexibility than other financial products, such as a SIPP. That’s because withdrawals can be made without penalty at any time.

With ISAs also being tax-efficient, they may also allow you to experience strong net returns over the coming years. Especially if you’re buying and holding a selection of cheap FTSE 100 shares.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up as a woman counts out modern British banknotes.
Investing Articles

How to buy growth stocks at below-market prices

Don’t want to pay market prices for growth stocks? Here's a sneaky strategy investors can use to get deals at…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Are Meta shares at the start of a comeback?

Shares in Meta Platforms have been held back by the firm’s high-risk approach to AI. But is this the moment…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

With dividend yields averaging above 7%, are these 2 UK shares worth considering?

Muhammad Cheema looks at two UK shares: ITV and Legal & General. With yields of 6.1% and 8.1%, should investors…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

How much do you need to invest in dividend stocks to be able to retire?

Some 77% of people in the UK won't have enough income to manage a moderate retirement. Here’s how dividend stocks…

Read more »

Abstract bull climbing indicators on stock chart
Investing Articles

FTSE 250 stock CMC’s shares have rocketed 51%! What’s going on?

CMC Markets' shares have surged by double-digits today after a strong full-year trading update. Is the FTSE 250 company now…

Read more »

A row of satellite radars at night
Investing Articles

Will I buy SpaceX at £100 a share in my SIPP?

Ben McPoland is considering adding SpaceX stock to his SIPP on 12 June. Might this be a no-brainer buy-and-hold opportunity?

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Aberdeen shares are back in the FTSE 100 — is this turnaround stock just getting started?

Following its return to the FTSE 100, Andrew Mackie examines whether Aberdeen's shares could be on the cusp of a…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Down 65% with a 5.65% yield! Is this dividend share a once-in-a-decade buy? 

Harvey Jones says this dividend share is still posting decent profits at a challenging time. Its low valuation and high…

Read more »