We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Don’t waste the stock market crash! FTSE 100 shares I’d buy for the next 10 years

Don’t let the FTSE 100 crash scare you off. Buying now could help you beat the market over the next 10 years, says Roland Head.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

This month’s stock market crash has been a wild ride. The FTSE 100 has lost around 20% of its value in less than 30 days. The big cap index is now back at the same level it was 10 years ago.

This may seem like a poor advert for stock market investing. But I’d argue that it’s more likely to be a significant buying opportunity. The crash has dragged most companies down, without looking too closely at individual businesses.

Should you buy Diageo Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

However, when the market recovers, I expect stronger companies to regain their historical lead. Today I’m going to look at three FTSE 100 shares I’d buy for the next 10 years.

A defensive growth industry

I already own some shares in FTSE 100 pharmaceutical group GlaxoSmithKline (LSE: GSK). But I’m hoping to buy more while the share price is down. I’m pretty sure that demand for the group’s medicines – which include cancer treatments and vaccines – should continue to grow over the next decade.

Despite this, the GSK share price has fallen by about 15% so far this year. I’m pretty sure that’s a decent buying opportunity. Despite attracting investor criticism at times, Glaxo has actually outperformed the FTSE 100 by around 20% over the last 10 years. It’s also paid generous dividends.

The group has not yet issued a trading update relating to Covid-19, which suggests to me that its performance this year should not be severely affected by the pandemic.

The sell-off has pushed Glaxo’s dividend yield up to about 5.3% and left the stock trading on 12 times forecast earnings. I rate the shares as a buy at this level.

This FTSE 100 firm is up 130% in 10 years

Drinks giant Diageo (LSE: DGE) is another defensive business that’s hammered the FTSE 100 over the last decade. The Diageo share price has risen by 133% since March 2010, compared to a gain of just 3% for the FTSE 100.

Diageo’s products are even more profitable than those sold by GlaxoSmithKline. This is thanks to the reliable appeal of brands such as Gordon’s, Johnnie Walker and Guinness.

Of course, it’s not all plain sailing. Diageo expects to sales to fall by up to £325m this year as a result of the coronavirus pandemic. Operating profit is expected to fall by between £140m and £200m, depending on the timing of any recovery.

These numbers could get worse, in my view. But it’s worth remembering that the group’s operating profit last year was nearly £4.2bn. This business can take the hit without too many problems, thanks to high profit margins and a solid balance sheet.

Diageo isn’t the cheapest stock out there. Even after recent falls, the shares trade on nearly 20 times forecast earnings and yield just 2.9%.

However, this FTSE 100 stalwart has a fantastic track record of sustained growth. I suspect this will continue. I see this as a low-risk buy for a long-term portfolio.

Roland Head owns shares of GlaxoSmithKline. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How have BAE Systems shares become a dividend powerhouse? 5 reasons why!

Dividends on BAE Systems shares have risen every year without fail since the early 2000s. So what's the FTSE 100…

Read more »