We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’d buy these 2 FTSE 100 dividend stocks for an ISA in this market crash

These dirt-cheap FTSE 100 (INDEXFTSE: UKX) dividend stocks could be a great way to build long-term wealth, says Roland Head.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

It’s scary out there at the moment. As I write the FTSE 100 is down by another 6%. This means that the big-cap index has now fallen by more than 30% in 2020. It’s painful today. But for long-term investors, I think the market is providing some golden opportunities to buy quality FTSE 100 dividend stocks at bargain prices.

If I’m right, then it makes more sense than ever to invest in a Stocks and Shares ISA to avoid any future tax bills.

Should you buy Associated British Foods Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

I’m not claiming any special power of foresight. I don’t know when the current crash will end. And I don’t know how long it will take the economy to start recovering from COVID-19.

But I do know that markets always look forward. At some point, investors will start buying shares that look like long-term winners. Today, I want to look at two companies that I’m confident will survive the storm and remain successful.

Built to last

FTSE 100 firm Associated British Foods (LSE: ABF) owns food businesses including AB Sugar, Allied Bakeries (Kingsmill, Allinson’s), Twinings and Patak. The group also owns budget fashion retailer Primark.

The ABF share price is down by 12% as I write, after the company warned that compulsory Primark store closures in Europe meant that stores accounting for 30% of the retailer’s sales are now closed. These shops were previously expected to generate £190m of sales over the next four weeks.

UK stores generate 41% of Primark sales, but management said sales here have been falling over the last two weeks. If UK stores end up being forced to close too, which seems likely to me, then Primark will face bigger losses.

The only good news today was that supplies of clothing from the firm’s China factories are now returning to normal.

However, I don’t think shareholders should be too worried.

Firstly, ABF says that sales in its groceries business have been largely unchanged.

Secondly, this business has very strong finances. At the end of February, the group had net cash of £800m and “significant” unused bank facilities.

Shares in Associated British Foods are now trading on about 12 times last year’s earnings, with a dividend yield of 3%. 2020 will be a terrible year, but I’m confident this business will recover. I think FTSE 100 dividend stocks could be a great buy for long-term investors.

Always in demand

My next pick is another company whose products should remain in demand during the coronavirus outbreak and in the future. FTSE 100 member Coca Cola HBC AG (LSE: CCH) is one of the bottling companies used by US giant Coca-Cola Co.

It operates in 28 European countries — broadly speaking, it covers some of Western Europe, all of Eastern Europe and Russia. Although 58% of sales are of typical soft drinks such as Coke, Fanta and Sprite, the group also bottles and sells a wide range of waters, fruit drinks and other non-alcoholic beverages.

The coronavirus outbreak is likely to hit demand from restaurants and tourism. But I’d expect supermarket sales to remain strong. And I’m confident that wider sales will recover once the virus outbreak comes under control.

Like ABF, Coca Cola HBC now trades on about 12 times 2019 earnings, with a dividend yield of about 3%. For long-term investors who can overlook short-term uncertainty, I see this valuation as a good starting point for a successful investment.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has recommended Associated British Foods. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »