We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Markets may be underestimating coronavirus costs: this is what I am doing

Sell on rumour, buy on news. Does this principle hold up in 2020, when rumour and speculation about the coronavirus is rife?

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The human consequences of the coronavirus virus are tragic and of primary importance. However, the significant economic consequences should not be ignored. 

The fatality rate of the coronavirus appears to be around 2%, compared to 9.6% for SARS, 34% for MERS, and 50% for Ebola.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

However, the coronavirus is spreading rapidly — by 30% a day, according to Kambiz Kazemi of Toronto-based investment management firm La Financière Constance. He projects that by the end of this week there could be over 80,000 cases.

That is terrifying. If the 30%-per-day growth rate is accurate, and holds up, then most of the world’s population could potentially be infected by the end of March. Of course, this is highly unlikely for the simple reason that authorities are taking steps to curb the spread. For example, already 10,000 scheduled flights within and from China have been cancelled.

Comparisons with past diseases outbreaks don’t help much. The SARS epidemic, for example, occurred when the Chinese economy was much smaller than it is today. Back then, China’s economy was growing super-fast, and SARS merely slowed the growth down a bit for one quarter. By contrast, at the end of 2019, the Chinese economy suffered its weakest quarterly growth rate in 27 years.

Exponential change

At the moment, there is so much we don’t know about the coronavirus – no one knows how quickly it will be contained, how widespread it will become, or what the economic impact will be. We do know that a 30%-per-day growth rate is an example of exponential change

Companies that rely on China for their manufacturing are especially vulnerable. The types of products that are frequently manufactured in China include smartphones and pharmaceuticals. Around 15% of all drugs are made in China.

A decline in the number of Chinese holidaymakers, if only for a few weeks, will also have a massive impact on tourist industries including airlines and hotel chains. If global authorities react to the threat the virus poses by cutting down on international travel beyond China, then the economic impact will be much greater.

At worst, we could see a worldwide travel ban on the scale of the one currently in place in the Wuhan province. Sectors which are struggling as it is, such as retail, may be pushed over the edge. However, online shopping may become even more popular.

It is well known that the markets hate uncertainty— and yet, so far, I would say that the market reaction has been remarkably sanguine — Chinese stocks have fallen sharply, but as I write these words, the FTSE 100 is up on the morning’s opening price.

This makes me wonder whether some people have done their maths. Humans don’t instinctively understand the implications of exponential change, and the spread of the coronavirus is certainly following an exponential trajectory. That is why I think the markets are underestimating the potential cost – they have not priced in the effect of exponential change. 

Over the next few days and weeks, our understanding of what the coronavirus means will improve massively.

I think there is a good chance that as this understanding grows and the implications of an exponential growth rate in the spread of the virus sinks in, we will see sharp market falls, maybe very soon. 

At some point, however, as hard facts replace theories, as news replaces rumour, or maybe as a cure or vaccine emerges, the Chinese economy will begin to recover, and markets will surge. The opportunity for investors will emerge at the moment this happens, so I would wait for that moment before buying. In the meantime, an online retailer such as Boohoo may be worth considering

Michael Baxter has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
US Stock

I asked ChatGPT where the SpaceX share price will be at the end of 2026. It said…

Jon Smith decides to get another opinion on the direction of travel for the SpaceX share price, and ChatGPT is…

Read more »

Investing Articles

Are Scottish Mortgage shares an unmissable buy after the SpaceX stock crash?

Harvey Jones wonders whether investors have been given an opportunity to buy Scottish Mortgage shares at a decent price, as…

Read more »

Overjoyed exited middle aged married couple giving high five, finishing doing domestic paperwork together at home. Euphoric happy older mature spouses celebrating successful investment or purchase.
Investing Articles

By mid-2027, analysts expect the BT share price to hit…

After surging to 240p in the first half of 2026, the BT share price has slumped below 200p. Will it…

Read more »

Space satellite orbiting the earth.
Investing Articles

Down 49% and 57%, is it time to buy SpaceX and Rocket Lab for my ISA?

Space stocks have taken a huge hit in the last month or so and Edward Sheldon's wondering if it’s time…

Read more »

White female supervisor working at an oil rig
Growth Shares

Oil back at $100 is great news for this FTSE 100 stock

Jon Smith explains why the move higher for oil over the past couple of weeks can act as a benefit…

Read more »

many happy international football fans watching tv
Investing Articles

By July 2027, the JD Sports share price could go from 88p to…

The JD Sports share price has been sprinting lower for years now. What could spark a turnaround in this dirt-cheap…

Read more »

Jumbo jet preparing to take off on a runway at sunset
Investing Articles

Rolls-Royce vs SpaceX: which aerospace giant is dominating the stock market in 2026?

SpaceX may be dominating headlines for now, but is it a better long-term option than one of the UK stock…

Read more »

Young female analyst working at her desk in the office
Investing Articles

Lloyds shares seem unstoppable — but what do investors need to watch out for?

Lloyds' shares seem to be on an unstoppable march back to their former glory. But what do investors need to…

Read more »