We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Forget penny stocks. Here’s how I’d invest £100

I prefer investing in solid shares with a good track record rather than apparent bargains that could mean you losing everything.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The lure of penny stocks is hard to resist when you’re starting out as an investor. Today, I’m going to look at why newbies should consider bypassing the junior market completely.

What’s the pull?

It’s not hard to come across stories of investors making millions on company shares that were once trading for a few pence. This is, after all, exactly what happened to fast-fashion play ASOS. Trading at 4p a pop back in 2003, the very same shares now change hands for almost 3,200p. They were once above 7,000p!

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

The fact that stocks also trade at so low a price is often interpreted by new investors as a good thing since it allows you to buy what appears to be a huge initial position. A stock trading at 1p per share, for example, will give you a holding of 10,000 shares if you were to invest £100. Of course, this is irrelevant. It doesn’t matter if you have 10 shares or 10,000 if their value sinks to zero.

But there are other reasons to steer clear.

Reality check

The first is based on probability. For every ASOS, there will be thousands of businesses that merely tread water or fail completely (taking your money in the process). Winners spring to mind so easily due to survivorship bias.

To use an analogy, many will know that Usain Bolt holds the record for the 100m sprint. Few, however, will remember the names of those he beat to set that time (9.58 seconds), those who tried but failed to qualify, or know those who called time on their promising running career due to injury.

Second, many small companies see a stock market listing as a way of generating cash to make their blue-sky plans a reality. Unfortunately, just getting a business to profitability can take longer than expected, if it happens at all. This requires management to ask for more money to keep the lights on. More shares are then issued which, in turn, dilutes the value of those already held.

Third, penny stocks tend to be illiquid (hard to sell quickly) and, consequently, volatile in price. That’s less of an issue when markets are behaving themselves, but it can be an unmitigated disaster when they’re not.

A rush to jettison a minnow by investors is likely to result in a huge drop in price that doesn’t reflect its intrinsic value. If you’re actually able to sell, you may get back a lot less cash than you put in.

A better plan

Rather than diving in at the deep end of, I think all new investors should keep things as simple as possible.

By far the best way of doing this, at least in my opinion, is to invest in cheap funds that track the market return. You won’t get wealthy in a hurry, but you won’t lose your shirt either.

As an example, £100 stuffed in a fund tracking the FTSE 100 delivering a 7% annual return over 30 years would grow to £761 (excluding fees). Now think about if you were able to invest significantly more than £100 over that period of time. 

Bottom line

Investing in penny stocks can be a lucrative endeavour, but anyone contemplating entering this arena should be absolutely sure they understand the risks before doing so. If in doubt, steer clear.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Will this week bring more bad news for BP shareholders?

The retreat in the oil price is good news for the global economy but bad news for BP shares. Harvey…

Read more »

Image of happy young people man and woman in basic clothing thinking and touching chin while looking aside isolated over yellow background
Investing Articles

How do I maximise the value of my Stocks and Shares ISA over the next 5 years?

Edward Sheldon has money in a Stocks and Shares ISA. And he wants to see the value of his portfolio…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
US Stock

I asked ChatGPT where the SpaceX share price will be at the end of 2026. It said…

Jon Smith decides to get another opinion on the direction of travel for the SpaceX share price, and ChatGPT is…

Read more »

Investing Articles

Are Scottish Mortgage shares an unmissable buy after the SpaceX stock crash?

Harvey Jones wonders whether investors have been given an opportunity to buy Scottish Mortgage shares at a decent price, as…

Read more »

Overjoyed exited middle aged married couple giving high five, finishing doing domestic paperwork together at home. Euphoric happy older mature spouses celebrating successful investment or purchase.
Investing Articles

By mid-2027, analysts expect the BT share price to hit…

After surging to 240p in the first half of 2026, the BT share price has slumped below 200p. Will it…

Read more »

Space satellite orbiting the earth.
Investing Articles

Down 49% and 57%, is it time to buy SpaceX and Rocket Lab for my ISA?

Space stocks have taken a huge hit in the last month or so and Edward Sheldon's wondering if it’s time…

Read more »

White female supervisor working at an oil rig
Growth Shares

Oil back at $100 is great news for this FTSE 100 stock

Jon Smith explains why the move higher for oil over the past couple of weeks can act as a benefit…

Read more »

many happy international football fans watching tv
Investing Articles

By July 2027, the JD Sports share price could go from 88p to…

The JD Sports share price has been sprinting lower for years now. What could spark a turnaround in this dirt-cheap…

Read more »