We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Move over Amazon! A £1,000 investment in these FTSE 100 and 250 stocks delivered higher returns

Some stocks in the FTSE 350 have been runaway successes for investors, besting the returns of some US tech giants.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

As a UK investor, reading about the astonishing gains made by US tech stocks can be tough. According to data from IG.com, a £1,000 investment in Netflix made in 2009 would have grown to £41,308 by 2019. A similar investment in Amazon would have been worth £19,320. 

Holding Netflix and Amazon over those 10 years would have returned 4,031% and 1,832% respectively. Could a UK investor have owned these stocks in an ISA or SIPP? As long as the provider made these stocks available and additional paperwork was completed, then yes, they could have.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Dealing in international stocks does add extra layers of complication, including the effect of exchange rates on the sterling value of the investment. For those unwilling or unable to bear the complexities, does that mean missing out on the opportunity of US tech stock style returns?

No, it does not. Using data from AJ Bell, I found multiple UK stocks that made enormous 10-year gains. I have already written about three AIM 100 stocks that delivered +3,000%. One of them beat Netflix, and the other two got close.

However, there are stocks in the FTSE 250 and even the FTSE 100, that raked up eye-watering gains over the last 10 years. They didn’t do as well as Netflix, but they did outperform Amazon.

FTSE flyers

The first is Ashtead Group, a company that rents out construction and industrial equipment. A £1,000 investment in Ashtead made 10 years ago would be worth around £29,383 now, returning 2,938% in total, or 40.22% on average each year.

4imprint Group, a service, product, and event promotor, delivered a 2,886% return over a decade. A £1,000 investment grew by 39.97% on average for each of the last 10 years to £28,864.

And finally, a 2,577% 10-year return was possible with shares in JD Sports Fashion. A £1,000 investment in this brick-and-mortar and online retailer would have grown by 38.39% on average each year to end up being worth £25,766.

Ashtead and JD trade are FTSE 100 constituents, and 4imprint is as member of the FTSE 250 index.

In hindsight

It’s easy to look at multiple thousands of percentage points of return and ruminate on a missed opportunity. While I grant you Ashtead and 4imprint may not be household names, they trade on the FTSE 100 and 250 respectively. JD is well-known and a FTSE 100 member.

However, many investors would have missed out on the full 10 year gain for all three. Please don’t fall into the trap of thinking the fortunes of these stocks were easily predictable 10 years ago, given the results we see today. 

Nevertheless, each of these stocks appreciated by 1,000% at some point over the last decade. Some investors may have seen this but concluded that the ride was over. They would have missed out on the next 1,000% and then some.

Instead of assuming a high-flying stock has had its best days already, do some research. What kind of market share does the company have? Can new markets be entered, or new products released? Can revenue and earnings growth continue to impress?

Going all-in on one stock is foolish. After all, if it goes to zero an investor loses everything. Holding multiple stocks or entire indexes, both domestic and international, will diversify the risk in your portfolio. But if you have the capital to risk on an already hot stock, and if prospects still look exceptional, then you might catch the next 1,000%.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. James J. McCombie has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Amazon and Netflix. The Motley Fool UK has recommended 4IMPRINT GROUP PLC ORD 38 6/13P. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »