We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is this stock a bargain or a falling knife to avoid after a 10% slump?

Do you have what it takes to profit from short-term falls in share prices? Read on.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Do you have a least favourite stock market segment? For me, it has to be airlines and travel companies, closely followed by oil explorers, though I confess to some affinity with the latter.

The big problem with airlines is they have pretty much no control over the factors that determine their business — costs, competitiveness and other outside influences. The failure of Iceland’s Wow Air adds to the list of recent collapses.

Should you buy easyJet Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

When you book a flight to go on holiday, what do you look for? For me, it’s cost. And only if there are options with very similar prices will I consider other things like comfort, duration, transit facilities, etc.

I mean, despite being rated as the worst airline for the sixth consecutive year by Which?, Ryanair still gets most of its planes mostly full. Because it’s cheap.

737 Max grounding

Shares in TUI Travel (LSE: TUI) took a 10% hit Friday morning when it told us it now expects to see €200m (£173m) knocked off its profits this year after the grounding of Boeing’s 737 Max fleet. Instead of the previously “broadly flat” earnings outlook, the company is now expected to record a 17% EBITA fall.

The planes have been stopped from flying after their fancy stall-prevention system has been implicated in crashes of Lion Air and Ethiopian Airlines flights, and TUI’s estimated costs are based on a return to service no later than mid-July. If that doesn’t happen, EBITA could fall by as much as 26%.

This morning’s share price dip accelerated the fall that’s been going on for the past year, with TUI shares now down 35% since their May 2018 peak.

5-year slump

Even big favourite easyJet (LSE: EZJ) has been suffering since the oil price has been rising and Brexit fears are reining in holidaymakers’ spending.

Again, we’ve seen a share price fall since last summer. But even looking back over the past five years, we still see a fall of 40%. That’s ameliorated somewhat by easyJet’s dividend, which has been yielding around 5%, but it’s still a weak overall performance.

Even the lacklustre FTSE 100 as a whole has gained 8% over five years, and total dividend yields for the index are expected to edge up to 4.9% this year.

And easyJet is one of the best. Even after an expected drop, of two percentage points, the company’s load factor for the quarter to 31 December still came in at 89.7%, with an increase in capacity leading to a 15% rise in passenger numbers.

Good companies, but…

That shows how close to the edge the industry is operating. Percentage load factors in the mid-90s are pretty much expected these days, which leaves almost no room for the fluctuations that simply will happen for reasons outside of airlines’ control.

I see TUI and easyJet both as well-managed companies with decent levels of customer satisfaction. But when the best in the business are suffering and there’s nothing they can do about it, I see that as a sign of a sector to avoid.

I think you can make money investing in airlines if you can buy in the dips and take profit when the price is high, but I severely lack the needed timing skills.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »