We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

MySale slumps but what’s next for the Next share price?

Roland Head looks at today’s news from MySale Group plc (LON:MYSL) and considers the outlook for Next plc (LON:NXT).

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Today I want to look at two fashion retail businesses in very different stages of development.

First up is online specialist MySale Group (LSE: MYSL). This small-cap operates flash sale websites and its ops include providing payment plans for customers. My other choice is FTSE 100 stalwart Next (LSE: NXT).

Should you buy MySale Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

The MySale share price is down by 13% at the time of writing, following the publication of the firm’s results. I want to take a look at the numbers behind this news and then consider the outlook for Next.

The market hates surprises

Today’s final results were issued with the surprise news that MySale’s chief financial officer, Andrew Dingle, is leaving the firm at the end of October. Although there’s nothing specific here to indicate problems, sudden departures like this can be a worry. I suspect this is one reason why the shares are down today.

Moving on to the firm’s 2017/18 accounts, it’s clear to me that there is good news and bad news.

The good news is that profits and margins are up. Underlying pre-tax profit rose by 50% to A$4.9m, or about £2.7m (the company reports in Australian dollars). The group’s gross profit margins, a key measure for retailers, rose by 1% to 29.3%.

Bad news = opportunity?

In my view, the bad news is that sales growth remains very slow, at just 9%. Last year’s revenue of A$292m is only 30% higher than the A$224m figure reported in 2014. For a young online fashion firm, that’s not enough. Most rivals are doing much better.

However, this could be an opportunity for investors. MySale has invested heavily in its website and payment offering over the last couple of years. If the group can now increase its growth rate, the shares could perform very strongly from current levels.

As things stand, the stock trades on a 2019 forecast P/E of about 21. In my view that’s about right. I’d hold.

The Next big thing?

It’s easy to dismiss Next as a mature business whose best days are behind it. But I think this may be unwise. The high street firm remains one of the most profitable retailers in the UK, with a gross profit margin of 34% and an operating margin of about 18%.

Although the company’s large estate of high street stores could be a risk if town centre trading remains weak, Next is carefully managing its property portfolio so that both rental rates and average lease lengths are falling rapidly.

The company has already costed and published details of how it could gradually wind down its store business and shift to trading entirely online, even though it currently remains committed to sits stores.

A class act

We don’t know how the future will turn out. But we do know that Next is now generating about 45% of sales and 55% of its profits online.

We also know that online sales rose by 16.5% during the first half of the year — nearly double the rate seen at MySale.

The only weakness is that the profitability of the store estate is falling. This means that overall profits are expected to be fairly flat over the next year or two. For this reason I’d say that Next shares are probably fairly priced at the moment, on 12 times forecast earnings and with a 3% yield. I’d look to buy more if the price dips below £50 again.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

Growth AND dividends? Check out this top cheap penny share!

Looking to get maximum bang for your buck? Consider this white-hot UK penny share with an 11.5% dividend yield and…

Read more »

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.
Investing Articles

Snowflake lit up my ISA last week. Could this AI stock be next?

Edward Sheldon’s ISA got a massive boost last week when Snowflake shares surged 40%. He believes there’s more to come…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

How much would you need in an ISA to match the new State Pension and get another £12,547 a year?

Harvey Jones says nobody should rely purely on the State Pension to fund retirement. They should also aim to generate…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much is £9,999 invested in a Cash ISA 9 years ago worth today?

Harvey Jones says the Cash ISA may look tempting but is likely to shrink the value of your money over…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Are Lloyds shares 23% undervalued?

Lloyds shares have fallen in value since a high reached earlier this year. Could this be a sign the FTSE…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

Here’s why Legal & General is still one of the UK’s most popular SIPP buys

So far in 2026, UK SIPP investors have largely stuck to the same group of favourite FTSE 100 stocks. And…

Read more »

Mature people enjoying time together during road trip
Investing Articles

How have Aviva shares become a dividend juggernaut? 5 reasons why

With a long record of dividend growth and enormous yields, Aviva's shares are in high demand with income investors. Can…

Read more »

Middle aged businesswoman using laptop while working from home
US Stock

This is the most undervalued stock in the Dow Jones index

Jon Smith points out a Dow Jones stock with a price-to-earnings ratio below 10, with strong recent earnings that could…

Read more »