We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’d buy pricey Fevertree Drinks plc ahead of this cheap growth stock

Rising competitive pressures mean I like the astronomical growth that Fevertree Drinks plc (LON: FEVR) is brewing up.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

On the face of it, Wizz Air (LSE: WIZZ) looks like an unbeatable bargain with its shares trading at only 16 times forward earnings as the Central European budget airline grows sales and profits by double-digits. But even though the company’s interim report released this morning showed great results and increased full-year profit guidance, I’d still ditch it in favour of highly valued Fevertree Drinks (LSE: FEVR), which trades at a whopping 56 times forward earnings.

Storm clouds on the horizon? 

My bearish outlook on Wizz Air doesn’t come down to short-term issues or internal problems, as the 25% year-on-year jump in revenue and profits posted in the six months to September shows the company’s growth is still robust.

Should you buy Fevertree Drinks Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Rather, I see problems coming for the entire industry as budget carriers ramp up capacity growth at the same time as demand growth for such services begins to slow. In this fiscal year Wizz Air expects to grow capacity by 23% while larger competitors such as Ryanair and easyJet are looking at around 10% capacity growth each.

This risks becoming an untenable situation over the medium and long term as there is little chance passenger demand will keep up with this level of growth. Just ask, well, nearly every air carrier in history how this story ends when supply rises outstrip demand increases and fares plummet to keep sales high enough to cover leasing and other fixed costs.

That isn’t to say this problem is just around the corner though, as load factors across the industry are currently enviably high and Wizz Air’s geographical focus on an under-served region should lend it a great runway for growth. However, with economic expansion, the core driver of air travel demand, across Europe being tepid at best, I won’t be buying shares of any budget carrier right now.

Consolidating pole position 

Despite its astronomical valuation, I’m much more likely to take a chance on Fevertree Drinks (LSE: FEVR). For one, the company is far and away the leader in the upscale mixer market and is beginning to transform into the leader for mixers in general in the UK. Over the past year it’s been responsible for a full 97% of sector growth by value for soft drinks as a whole. This is a position not even the company forecast when it went public and means its potential sales growth is much higher than many analysts have predicted.

And I see little reason this growth potential can’t be matched overseas. For the six months to June, growth accelerated year-on-year in every region the group trades in, with European sales up 64%, US sales up 43% and the rest of the world up 45%. Now, there will be kinks to work out in each of these markets but the company’s founder-led management team instils me with confidence that the issues will be dealt with.

There’s no doubt Fevertree is expensive, but its valuation should look a little saner once analysts upgrade their forecasts after this week’s trading update showed sales and profits materially ahead of market expectations (its fifth such upgrade in the past year). With huge growth potential the world over and, thus far, little competition from entrenched incumbents, I still fancy Fevertree for the long term, despite its lofty share price.

Ian Pierce has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young black female footballer training on stadium pitch
Investing Articles

How has this FTSE 250 share surged ANOTHER 7% today?

Applied Nutrition shares have soared on Monday after another brilliant trading update. So what's the FTSE 250 company's secret?

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

The stock market game you’re actually playing (and why you might be losing)

Our writer recounts a painful experience of making a rash stock market decision based on emotions, not logic – and…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why is EasyJet stock suddenly a takeover target for US investors?

Andrew Mackie looks at easyjet shares jumping on US takeover talk — but is this a genuine re-rating or just…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Have investors got BT shares all wrong?

BT shares spiked during the 1990s telecom boom, then struggled for two decades. Harvey Jones says it's the future that…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Looking for buying opportunities in June? Here’s 1 to consider from my Stocks and Shares ISA

The conflict in Iran is making one of the investments in Stephen Wright’s Stocks and Shares ISA volatile. But could…

Read more »

Row of blue European Union flags in Brussels.
Investing Articles

After crashing 13.7% today, is Wise now a stock market bargain at 805p?

Wise was one of the biggest fallers on the UK stock market today. What on earth is going on with…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

At 8% is this eye-popping FTSE 100 dividend yield simply too good to be true?

The dividend yield is to die for, but the share price is lacking in life. Harvey Jones examines whether this…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

UK investors are piling into this legendary S&P 500 growth stock while it’s down 50%

This US growth stock fell from $240 to $80 amid AI disruption fears. And investors are now aggressively buying it…

Read more »