We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’d buy this unloved dividend stock instead of Unilever plc

Why Unilever plc (LON:ULVR) might not be the best consumer stock to buy today.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Shares of Unilever (LSE: ULVR) have tripled in value over the last 10 years, as rising sales and profits have combined with strong demand for defensive stocks.

The group’s share price has risen by 35% since February, largely thanks to a failed takeover attempt by US giant Kraft Heinz. The strategy review which followed the bid approach resulted in management focusing more heavily on cutting costs, improving profit margins and boosting shareholder returns.

Should you buy Halfords Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Progress has been rapid. The group’s underlying operating margin rose by 1.8% to 17.8% during the first half, while the dividend will rise by 12% this year.

This more aggressive approach has been well received by investors. However, I believe that some of the gains seen over the next year will be one-offs. Analysts’ consensus forecasts seem to support this view.

Earnings per share are expected to rise by 30% in 2017, but by just 9% in 2018. I think that much of this forecast growth is already priced into the stock, which now trades on a forecast P/E of 22.

To put this in context, back in 2011, Unilever shares traded on a P/E of 14. The share price gains since then have come from the stock re-rating to a higher valuation, as well as from earnings growth.

In my view, the firm’s valuation is starting to reach a level where future returns could be fairly average. Although I certainly wouldn’t suggest that anyone should sell their shares in the Anglo-Dutch group, I’m not sure I’d want to buy at current levels.

As a contrarian investor, I’d much rather put fresh cash into a company that’s out of favour, but which has the potential to recover.

The market leader

Car accessory and cycle retailer Halfords Group (LSE: HFD) is the largest company in both sectors in the UK. Having such large market share provides certain benefits in terms of branding and purchasing scale.

But the group’s pre-tax profits have fallen from a peak of £83.8m in 2015 to just £71.4m last year. The shares have followed suit, falling by 30% over the last two years as investors have questioned future growth.

I’m starting to think this sell-off may have gone too far. In a trading update this morning, Halfords said like-for-like (LFL) sales rose by 2.7% during the 20 weeks from 1 April. Total revenue rose by 4.8%, as the effect of new and updated stores was factored-in.

Sales of cycles were particularly strong, with LFL sales up 5.2% over the period, while retail motoring sales rose by 2.3% on a LFL basis. The only question mark was over the group’s Autocentres car repair business, where LFL revenue fell by 2%.

Today’s figures appear to be broadly in line with market forecasts for the current year. The shares are up by 3.6% at the time of writing. Looking ahead to the full year, Halfords is expected to report adjusted earnings of 30.1p per share. That puts the stock on a modest forecast P/E of 10.8, with a well-covered dividend yield of 5.8%.

In my view, this could be an attractive entry point. I’ve added the stock to my watch list for further research.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why is EasyJet stock suddenly a takeover target for US investors?

Andrew Mackie looks at easyjet shares jumping on US takeover talk — but is this a genuine re-rating or just…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Have investors got BT shares all wrong?

BT shares spiked during the 1990s telecom boom, then struggled for two decades. Harvey Jones says it's the future that…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Looking for buying opportunities in June? Here’s 1 to consider from my Stocks and Shares ISA

The conflict in Iran is making one of the investments in Stephen Wright’s Stocks and Shares ISA volatile. But could…

Read more »

Row of blue European Union flags in Brussels.
Investing Articles

After crashing 13.7% today, is Wise now a stock market bargain at 805p?

Wise was one of the biggest fallers on the UK stock market today. What on earth is going on with…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

At 8% is this eye-popping FTSE 100 dividend yield simply too good to be true?

The dividend yield is to die for, but the share price is lacking in life. Harvey Jones examines whether this…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

UK investors are piling into this legendary S&P 500 growth stock while it’s down 50%

This US growth stock fell from $240 to $80 amid AI disruption fears. And investors are now aggressively buying it…

Read more »

Abstract 3d arrows with rocket
Investing Articles

£19,469 invested in BAE Systems shares 6 months ago is now worth…

BAE Systems shares have been charging higher of late. Is now the time to consider buying or is this top…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

Analysts think this growth share could rally a further 26% in the next year

Jon Smith talks through a growth share that's up 20% in the past month and could keep going based on…

Read more »