We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’d drop Fevertree Drinks plc like a hot potato

Fevertree Drinks plc (LON: FEVR) could be the most overvalued stock on the whole market.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

There are very few stocks where, if you gave me some for free, I’d be rushing for the sell button as fast as I could. But current growth darling Fevertree Drinks (LSE: FEVR), is one of them. 

Don’t get me wrong, I have nothing against the company, which does seem to be performing nicely. My problem is what I see as the serious overvaluation that shareholders have pushed the shares up to in their enthusiasm to grab a piece of the action.

Should you buy Asos Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Sky-high valuation

It’s something I’ve seen many times in my decades of private investing. Some dynamic new prospect comes along and everyone wants a piece. So buyers pile in, and they push the share price to overheated levels.

In this case, at 2,311p, Fevertree Drinks shares are trading on a forward P/E of 82. And it’s not a company that’s cured death, or mastered cold fusion or anything like that — it just sells fizzy drink mixers.

To put it into perspective, earnings per share would have to multiply nearly sixfold to get the P/E down to average long-term FTSE 100 levels. And that’s going to take some time when EPS is forecast to grow at just 16% this year, dropping to 12% next year — we’re looking at maybe 10-15 years of future growth already built in to the share price.

A familiar tale

I remember something very similar happening to ASOS (LSE: ASC). That firm is in the relatively mundane business of selling clothes, but it does it very well and has seriously shaken up the world of online fashion retail — and its international expansion has been impressive.

ASOS shares did deserve a premium rating, for sure, but the market threw rationality out of the window and chased them to mind-boggling overvaluation. In early 2014, the shares topped out at more than £70 apiece, on an eye-watering P/E of greater than 150.

Then the inevitable happened. The growth story was derailed a little by inconveniences like global economics and the practical difficulties of maintaining supply channels while undergoing rapid international expansion.

Once bitten…?

ASOS shares crashed to around £20, and three years on they still haven’t regained that 2014 high. The price, however, has started soaring and at £59 today we’re looking at P/E multiples in excess of 70 again. 

I reckon a fresh slump for ASOS shares is extremely likely, and I can see exactly the same thing happening to Fevertree too.

Fevertree is a leader in its market, and its products are clearly of good quality and are in big demand. And it’s a very profitable business — the company is able to boast gross margins in excess of 50%.

And at the halfway stage, chief executive Tim Warrillow did suggest the full year would be “materially ahead” of previous expectations. But that valuation makes my toes curl.

When will it turn?

The shares might continue to rise, but there’ll be news at some point that does not fit the assumptions built into the price. And every time I’ve ever seen that happen to a popular growth share in the past, the share price has crumbled.

I do actually think Fevertree and ASOS are good companies with rosy futures, and I’d probably see them as good long-term buys at more sensible valuations.

But if I owned either of them today, I’d sell.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female couple boarding their plane at the airport to go on holiday.
Investing Articles

Can the Rolls-Royce share price reach £15.97 by the end of August?

The Rolls-Royce share price has had a solid run in the last year. Muhammad Cheema takes a look at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »