We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

One 10% dividend yield I’d buy and one I’d sell today

Two 10% dividends with very different outlooks.

| More on:
dividend scrabble piece spelling

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Stocks that support a dividend yield of more than 5% are rare and, more often than not, these equities support such a high yield because the market doubts their ability to sustain the payout.

However, not all dividends are created equal and sometimes all it takes is a bit of digging to discover that a suspect 7% or 8% yield is actually more sustainable than the market might think.

Should you buy ScS Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

SCS Group (LSE: SCS) is an excellent example of this. At the time of writing, shares in SCS support a dividend yield of 9.5%, covered one-and-a-half times by earnings per share. SCS’s yield has spiked to this level over the past 12 months as investors have dumped shares in the company following Brexit. It seems the market is concerned about the firm’s ability to be able to survive, grow and sustain its dividend payout if or when Brexit starts to impact the UK economy.

Still, as of yet the company and its management don’t seem to be as concerned about SCS’s future as the rest of the market and the figures support this view. For the 26 week period ending 28 January, the company reported a cash balance of £36.8m and a cash inflow from operating activities of £22.5m. Management was so impressed with the company’s performance that it has decided to hike the interim dividend payout to 4.9p for 2017 from 4.7p. Based on trading performance for the first half of the fiscal year, management expects the company to hit city forecasts for earnings per share of 22p and a pre-tax profit of £11.5m for the year to 31 July 2017.

Based on all of the above, I believe the market is wrong about the sustainability of SCS’s dividend.

Retail crash

Unfortunately, I don’t hold the same opinion of Laura Ashley (LSE: ALY). Current figures suggest shares in Laura Ashley will yield 9.1% this year and 10.5% for 2018. However, the company has already announced a cut to its interim dividend payout of 50%, from the predicted 1p per share to 0.5p and it is possible management will take the same action with the final payout (from 0.5p to 0.25p).

If management does cut the final payout, the shares will only yield 5.3%. As the company’s earnings per share are expected to fall by 35% this year to 1.2p, the company’s hand may be forced as it looks to preserve cash in the hostile retail environment.

City analysts are expecting a slight increase in earnings per share for the following year, but I’m not inclined the trust these optimistic forecasts. With all retailers currently struggling to drive sales growth, it looks as if the path of least resistance for retail earnings going forward is only down. 

The bottom line 

So all in all, Laura Ashley may look like a high yield dividend champion at first glance, but on further inspection the company’s dividend yield is on track to fall by as much as 50% this year. SCS, on the other hand, looks to be a much better income investment.

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

Is the SpaceX IPO the best growth stock opportunity in a generation?

How about a mix of space exploration, satellite communications, and artificial intelligence? That's what SpaceX stock is all about.

Read more »

Red lorry on M1 motorway in motion near London
Investing Articles

No longer just a grocer: here’s how a shift in strategy could help Tesco shares hit new highs

Mark Hartley looks into the strategic data-driven transition that's helping Tesco become more than just a grocer, and could send…

Read more »

Middle-aged black male working at home desk
Investing Articles

British American Tobacco’s share price slumps 4%! How’s that happened?

British American Tobacco's share price has sunk today, making it the FTSE 100's worst performer. Is it time for dip…

Read more »

A hiker and their dog walking towards the mountain summit of High Spy from Maiden Moor at sunrise
Investing Articles

7.5% yields! Here are 2 very different dividend stocks to consider buying in June

Dividend stocks can be great investments, but they’re not all the same. Stephen Wright outlines two for passive income investors…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Takeover talk! But how much is a £10,000 investment in easyJet shares 5 years ago worth today?

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Up 41% in 12 months are Barclays shares still worth buying?

Andrew Mackie explores Barclays shares and argues the market may still be valuing the bank using an outdated playbook, despite…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

Why are ITM Power shares 69% off?

ITM Power shares are among the hottest UK stocks of 2026. So how come the share price is still down…

Read more »

Close-up of British bank notes
Investing Articles

As British American Tobacco shares dip, is this a hot buying opportunity?

Are British American Tobacco shares on their way to completing another decade of dividend growth? Let's check out this latest…

Read more »