We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Are these stocks high street heroes or retail runts following today’s updates?

Royston Wild looks at two shopping plays updating the market on Thursday.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Shares in Game Digital (LSE: GMD) were last unchanged in Thursday trade despite the release of more punishing trading numbers.

The video game emporium saw revenues slip 6.2% during the 52 weeks to July 25, to £866.6m, forcing pre-tax profit to collapse 84.1% to £25.8m.

Should you buy WH Smith shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Game Digital is struggling to cope with the steady decline in console sales, with the players of today turning increasingly to their smartphones for their gaming kicks. And those loyal to their PlayStations and Xboxes can cut out the middleman by downloading content straight to their plastic boxes.

So while Game Digital notes that “the global video games industry is set to surpass $100bn this year,” the company adds that “growth [will be] driven by the continued rise of digital content.” The Basingstoke-based business added that aggregate demand for physical software is expected to decline again this year too.

Consequently Game Digital said that it expects adjusted earnings in fiscal 2017 to match those of the previous year. But even this estimate may be ambitious, in my opinion, particularly should a possible deterioration in the UK economy hamper consumer appetite for expensive items like computer games.

City analysts share my cautious view, and expect Game Digital to endure a 30% earnings dip in the period to July 2017. A consequent P/E ratio of 13.9 times is hardly bad value on paper, but I believe this figure is still unjustifiably high given the challenges the retailer faces to get earnings bouncing higher again.

Paper powerhouse

Magazine and mint vendor WH Smith (LSE: SMWH) has fared better in Thursday trade, the stock last 4% higher after the release of bubbly full-year numbers.

The newsagent announced that although like-for-like revenues edged just 1% during the year to August 2016, they helped power group pre-tax profits 8% higher, to £131m.

WH Smith recorded a mixed performance across its divisions, with underlying takings at its travel outlets rising 4% and sales at its high street shops dipping 2%. Still, WH Smith’s ability to keep the bottom line rising is testament to the firm’s successful cost-efficiency programme — the retailer shed £6m worth of costs in the second half alone, £2m ahead of target.

And WH Smith looks set to keep driving sales higher through further store openings. Indeed, the company opened 50 new outlets during the last fiscal period, including 32 on foreign shores.

WH Smith has a great record of riding out market challenges to punch steady earnings growth, and the number crunchers don’t expect this trend to cease any time soon. Indeed, expansion of 5% is predicted for the year to August 2017.

While this may result in a P/E rating of 15.7 times — higher than the forward multiple of Game Digital — I believe WH Smith has plenty of levers to press to keep growth rolling higher.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

Up 1,200% in 5 years, here’s why Nvidia could still be a brilliant value stock

An exciting new announcement that could reshape the PC industry has just pushed Nvidia stock... well, just about nowhere really.

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How investing £4.50 a day could set you on the way to a £1,505 monthly second income

How can UK stocks with high dividend yields help investors earn a meaningful second income from the price of a…

Read more »

Investing Articles

Up 103% with a P/E of 261 — is this FTSE 100 stock still worth buying?

One FTSE 100 stock is quietly moving higher while most investors are still looking elsewhere — is the market missing…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

The smart money thinks AI stocks look risky — but is there still a chance to buy?

According to fund managers, the AI trade is getting crowded. But they still seem to think it’s the place to…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Barclays shares are 11% below their 52-week high. Could they be a bit of a bargain to consider?

Overpriced or one of the FTSE 100’s hidden gems? James Beard takes a closer look at how the market is…

Read more »

Stack of one pound coins falling over
Investing Articles

Down 65% but yielding 6.7% – is this beaten-down UK stock now a generational bargain?

Harvey Jones says this UK stock is one of the worst FTSE 100 performers but there are sound reasons to…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is this FTSE stock really 46% undervalued?

Analysts reckon this FTSE stock should be worth nearly 50% more. James Beard considers why there’s so much positivity surrounding…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much is needed in an ISA for passive income that covers the UK’s monthly average rent of £1,381?

The UK’s monthly average rent for May 2026 is £1,381. Muhammad Cheema looks at how much is needed to aim…

Read more »