We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is J Sainsbury plc still a better buy than Tesco plc?

Is the tide turning more strongly for J Sainsbury plc (LON: SBRY) or for Tesco plc (LON: TSCO)?

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Two of our supermarket giants are perhaps not too far apart in their customer offerings, but which of the two is in a better recovery shape?

Sainsbury on the mend

Forecasts suggest earnings per share at J Sainsbury (LSE: SBRY) will fall by 12% in the year ending March 2017, following two previous years of decline, but the City’s analysts seem to think they’ll flatten out the following year… and might we see a return to EPS growth the year after?

Should you buy J Sainsbury Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Today’s first-half update saw total retail sales fall by 0.4% with like-for-like sales down 1.1% (both excluding fuel), with the LFL fall blamed on food price deflation — even the more more upmarket Sainsbury can’t avoid the pressure from cut-price masters Lidl and Aldi. But that actually doesn’t seem too bad a fall to me, and I can see Sainsbury’s customer base being a little more resistant to the lure of rock-bottom prices than the average Tesco shopper, so those calling a turnaround from March 2018 could be on the money.

The other big unknown for Sainsbury is how well its newly-acquired Argos arm will perform. The acquisition of owner Home Retail Group was only completed on 2 September, so it’s early days yet, but in its second quarter to 27 August Argos saw total sales grow 3% and like-for-like sales rise by 2.3%.

That suggests a promising future if Sainsbury gets the integration right, and with the company already having 15 in-store Argos Digital outlets in place and planning another 200 by the end of the year, I’m reservedly optimistic.

Awakening giant

Tesco (LSE: TSCO) seems to be approximately two years ahead of Sainsbury, both in the pain and the gain stakes — the earnings slump started two years earlier and the end of it is expected to happen two years earlier as well. In fact, there’s a 140% rise in EPS forecast for the year to February 2017, though the mooted 6.7p per share would still be way below pre-crash levels of around 40p.

That sounds good, but it would still put the shares on a P/E of 27 at today’s 179p price, falling only as far as 19.4 if the further 38% EPS rise predicted for 2018 comes to pass. On top of that, we’re only looking at reinstated dividends yielding 0.2% this year and 0.5% next if expectations prove accurate.

But on the growth front, those EPS rises would suggest PEG values of 0.2 and 0.5 for this year and next (with 0.7 and lower considered a good growth indicator — if it’s sustainable in the longer term).

Which is best?

A first-quarter Tesco update in June showed only a modest 0.9% rise in like-for-like sales, though it’s a trend that continues from the previous quarter, and it’s genuinely looking like the worst is finally over. But having said that, I can’t help but see the highly valued shares as being priced for a return to Tesco’s former glory days of market-setting clout and high margins — and that’s surely not going to happen.

By contrast, Sainsbury shares at 250p apiece are on forward P/E multiples for this year and next of 12.5, and well-covered dividends are expected to yield around 4%. By traditional measures, that looks good — P/E below the FTSE average and dividends better than average. If we really are getting past the bottom, Sainsbury looks good value to me.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

How much do you need in a Stocks and Shares ISA to earn a £25,094 tax-free income?

Harvey Jones shows how building a portfolio of FTSE 100 companies in a Stocks and Shares ISA could transform your…

Read more »

Investing Articles

Up 233% in 2026, can anything stop UK growth share Raspberry Pi?

FTSE 250 growth share Raspberry Pi is on fire in 2026. Could it be a good way to play the…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

£20,000 in a Stocks and Shares ISA? Here’s a surging value share to consider

This banking stock's soared 737% over the last five years but remains dirt cheap. Royston Wild explains why this FTSE…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

This FTSE share’s crashed 31%, and I’ve just bought it. Have I gone crazy?

Sage shares have crashed as worries over AI disruption have grown. Royston Wild reveals why this could be a top…

Read more »

piggy bank, searching with binoculars
Investing Articles

8%-yielding Legal & General shares just gave me another 395 reasons to like them

Harvey Jones is thrilled by the high rate of income he's getting from Legal & General shares, but he'd be…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Could I REALLY retire on a Stocks and Shares ISA with passive income shares?

Looking to make an extra cash stream in later life? Royston Wild explains how passive income shares could help him…

Read more »

Young Caucasian man making doubtful face at camera
Dividend Shares

I suspect this will trigger a stock market crash!

After three years of double-digit returns, I fear a US stock market crash looks increasingly likely. But might I shelter…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

How to buy growth stocks at below-market prices

Don’t want to pay market prices for growth stocks? Here's a sneaky strategy investors can use to get deals at…

Read more »