We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is this consumer stock set to soar by another 30% after today’s results?

Should you pile into this consumer play even after a sustained rise in its share price?

| More on:
Unilever sign

Image: Unilever. Fair use.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

Booker (LSE: BOK) has released an encouraging update for the second quarter of the year and leads me to ask whether the food wholesaler can repeat its 30% gain of the last three years, or whether consumer sector peer Unilever (LSE: ULVR) is a better buy.

Booker’s sales increased by 15.2% in Q2. This included the contribution of recently acquired convenience store chains Budgens and Londis, both of which have been successfully integrated into the wider company.

Should you buy Unilever shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

The catering and retail sides of Booker’s business performed well in the quarter. Like-for-like (LFL) non tobacco sales grew by 0.9%, although with tobacco sales included the figures were much less impressive. Due to the ban on small stores displaying tobacco products, sales of cigarettes have come under pressure. Booker’s tobacco LFL sales fell by 3.5% in the quarter and contributed to an overall decline of 0.4% versus the same quarter of the previous year.

Looking ahead, Booker is forecast to increase its bottom line by 12% in the current year and by a further 9% next year. These are impressive rates of growth and show that the company’s strategy is working even with the negative effect of declining tobacco sales. Furthermore, its balance sheet remains strong due to its net cash position of £105m. And with Booker’s strategy to broaden its product offering, it looks set to deliver additional top line growth.

However, Booker faces an uncertain future. The UK economy could come under pressure as a result of Brexit and the UK retail outlook in particular is highly volatile. Consumer spending fell in August and further falls are expected over the medium-to-long term. Therefore, Booker’s price-to-earnings (P/E) ratio of 22.8 appears to be rather rich and this means that a gain of 30% may be difficult to achieve.

Global focus

Clearly, consumer peers such as Unilever also have high ratings. For example, Unilever’s P/E stands at 22.7, but it offers greater diversity and more resilience than Booker. That’s largely because it operates across the globe so that slow sales in one region can be offset by faster growth elsewhere. And with Unilever deriving 60% of its sales from emerging markets, it has a more enticing long-term growth outlook than UK-focused Booker.

Certainly, Unilever’s forecast growth rate over the next two years is behind that of Booker. It’s due to increase earnings by 5% this year and by a further 8% next year. However, Unilever’s risk profile is much lower than that of Booker and this makes its overall risk/reward ratio more appealing for long-term investors.

In addition, Unilever has a forward dividend yield of 3.1% versus 2.7% for Booker. Unilever’s dividend is covered 1.6 times by profit, which is the same as for Booker. Allied to its lower risk profile and greater diversity, this makes Unilever a better income as well as growth and value option. And its shares offer a greater chance of a 30% gain than those of Booker.

Peter Stephens owns shares of Unilever. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Booker. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Up 1,146%! 7 things I’ve learned from the stunning Rolls-Royce share price comeback 

Harvey Jones has made a fair bit of money out of the booming Rolls-Royce share price, but he's also learned…

Read more »

Golden Retirees Heading to Beach
Investing Articles

4 steps to building a £38,456 retirement income with ISA shares

Investing £300 a month could deliver a life-changing cash stream in retirement with high-yield income shares. Royston Wild explains how.

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How investing in a Cash ISA could cost you a comfortable retirement

Cash ISAs are celebrated for the brilliant tax benefits they provide. But could focusing on them cost savers the chance…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

How much could Barclays shares pay in dividends by 2028?

Barclays is one of the FTSE 100's most popular dividend shares. How much could they provide over the next three…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With a 6% yield and a P/E of just 7.4, is this share a screaming buy for a second income?

Mark Hartley looks at the second income potential of a popular UK dividend stock that still looks undervalued despite compelling…

Read more »

Investing Articles

Forget Nvidia! This ETF is booming inside my Stocks and Shares ISA

A thematic ETF inside this writer's ISA has more doubled the return of Nvidia stock so far in 2026. But…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

These cheap FTSE 250 shares could deliver a £1,550 ISA income in just 12 months!

Searching for the best low-cost dividend stocks to buy? Royston Wild reveals two FTSE 250 property shares with yields above…

Read more »

Landlady greets regular at real ale pub
Investing Articles

How much in dividends will these high-yield shares generate in 2026?

With 9.5% and 8.4% dividend yields, what makes these FTSE 100 and FTSE 250 high-yield heroes so special? Royston Wild…

Read more »