We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Higher earnings seem set to drive FTSE 100 shares

Weak sterling is good for internationally trading FTSE 100 (INDEXFTSE: UKX) firms

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The value of the British pound has weakened against other currencies.

As I write, the pound trades in the 130s against the US dollar. The pound last came close to this week’s lows during 2009 in the depths of the financial crisis.  Against the Euro, we last saw this week’s levels for the pound during 2013.

Should you buy Rolls Royce shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Good news, bad news

A weak pound is a little inconvenient for British citizens, at least in the short term, but it can be great news for British businesses. That’s why I think it could be a good time to invest in FTSE 100 companies, especially those with foreign earnings or those that export abroad.

A weak pound against other currencies could be one of the first positive effects that Brexit causes, and could start the push for the better, more prosperous Britain that many ‘leave’ voters hoped for.

But there are some disadvantages, so let’s cover those first.

Goods imported to Britain will likely become a bit more expensive. Shoppers will notice that with food, clothes and other goods. British businesses that import raw materials will notice a price increase and will probably pass the extra costs to British consumers with the price for their finished goods.

People travelling abroad will get less foreign money to spend for each pound exchanged. The costs of accommodation and travelling will likely rise too.

Why it looks like time to invest

When a country’s currency falls its stock market often rises, and there is good reason for that.  

In theory, a weak currency means that the products a firm produces in that country become more competitively priced to buyers in foreign markets. So, right now Britain’s exports could go up and the firms exporting goods abroad could see the increase in sales boosting their profits. If that happens, share prices of the firms with increasing profits will likely go up.

On top of the export advantage, a falling pound can lead to a boost in profits when companies trading internationally, or that have overseas branches, convert their profits back to sterling for the profit and loss account. That’s a likely second share price driver that could arrive quickly, as many FTSE 100 firms have large overseas operations, with more than 60% of the income for the FTSE 100 firms in aggregate originating from overseas.

Where to focus

It follows from this line of argument that British firms with a focus on the UK market could find it hardest with sterling’s recent plummet. If British customers see their disposable income squeezed by rising living costs because imported goods and services cost more, they may spend less on the goods and services sold by British firms. That, in turn, could squeeze profits for UK-focused businesses.

To me, the opportunity today lies in taking advantage of short-term volatility and weaker share prices in the FTSE 100 to buy firms with a large exposure to overseas markets. Having done that, a medium- to long-term holding period looks set to deliver pleasing results as the advantages of weak sterling filter through.

Kevin Godbold has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

many happy international football fans watching tv
Investing Articles

3 cheap FTSE 250 stocks to consider buying before the 2026 World Cup kicks off

With the World Cup less than a week away, our writer highlights a trio of UK stocks to consider buying.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

I’m aggressively buying this S&P 500 growth stock for my ISA while it’s down 40%

This S&P 500 tech stock is well off its highs at the moment. But it may not be at depressed…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

What on earth’s happening to the Barclays share price?

The Barclays share price has been jumping around of late and is up 11% in the past month. Ken Hall…

Read more »

A colourful firework display
Investing Articles

See what £12,000 in explosive JD Sports shares 1 month ago is worth today

After years of doom and gloom, JD sport shares are finally putting on a show. Harvey Jones examines how long…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

The BP share price is on a knife edge – so where does it go next?

Harvey Jones exams why the BP share price has been surprisingly jumpy, even as the oil price spikes. Should investors…

Read more »

Wall Street sign in New York City
Investing Articles

Is the FTSE 100 at risk from an overheated US stock market?

Christopher Ruane explains why the UK market could suffer if its bigger US cousin sinks -- and why he's still…

Read more »

Young black female footballer training on stadium pitch
Investing Articles

£1,000 buys 358 shares in this red-hot FTSE 250 stock that’s tipped to keep rising

Applied Nutrition is Edward Sheldon’s favourite FTSE 250 stock right now. Offering growth at a reasonable price, he believes it’s…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How much would you need to put in an ISA each week to try and retire a couple of years early?

Ever dreamt of retiring even a couple of years earlier than planned? An ISA could help make that a financially…

Read more »