We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why The Tipsters Like Tesco PLC Better Than J Sainsbury plc And WM Morrison Supermarkets PLC

Why are the bulls returning to Tesco PLC (LON: TSCO), but not J Sainsbury plc (LON: SBRY) and Wm Morrison Supermarkets PLC (LON: MRW)?

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

It’s been a long time since the City’s analysts have been bullish over our FTSE 100 supermarkets, but the tide could finally be turning — they’re starting to tip Tesco (LSE: TSCO), at least.

All three of the big ones have seen their share prices recover in recent months, with Tesco up almost 50% since its mid-December low, J Sainsbury (LSE: SBRY) up 21% since an October dip, and Morrisons (LSE: MRW) up 29% over a similar period.

Should you buy J Sainsbury Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Buy Tesco?

But Tesco is the only one the pundits are urging us to Buy. Admittedly, 10 of the 21 surveyed are sat on a Hold recommendation, but of the others we have a seven to four split in favour of the bulls. Things are less rosy for Sainsbury’s, with six against four opining that we should Sell and eight on the fence. And for Morrisons, things are looking the worst of all — eight urging us to Dump the stock, with only four bullish and five not making up their mind. Why the difference of opinion?

I think it’s fairly clear, and it’s to do with dividends. Tesco’s was famously pared to the bone, and that was exactly the right thing to do — the only alternative would have been to pretend that Lidl and Aldi were going to go away and that higher margins were just around the corner.

Morrisons held out stubbornly, despite plunging earnings and the escalating price wars. But a 6.8% dividend yield that would not even be covered by earnings? Really? Now that Morrisons has a new management team in place with David Potts, former director of Tesco, at the helm, a dividend cut is widely expected.

Sainsbury’s is the dark horse here, as it is apparently sticking to its plans to pay out 50% of underlying earnings. But with earning predicted to fall for the next two years, we’d still see the dividend dropping. And I really don’t know how long that 50% target can be kept up — even dividend yields around 4% could be under a squeeze as margins tighten.

Price targets realistic?

January brokers’ price targets suggested around 200p for Tesco, which is really not very encouraging for a share already trading at 245p. But they tend to be short-term targets, and in that context I can understand the mooted levels — Tesco shares are on a forward P/E of over 20 right now. But with an earnings recovery looking close, those with a five-year horizon could see a bargain in Tesco.

Targets for Morrisons aren’t much better, coming in around the current price of 195p. But in this case I think that’s optimistic and a dividend cut might well reverse the current price recovery. Longer term things might look better, but I think we’d need to see where the dividend goes first.

And again at Sainsbury’s, targets suggest 250p to 275p and the shares currently change hands at 272p. Sainsbury’s shares trade on the lowest P/E of the three, of only around 12 for 2015 forecasts, but I’m not convinced there isn’t hardship coming in the medium term.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK owns shares of Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Elevated view over city of London skyline
Investing Articles

With a 5.8% yield, how much is needed in a Stocks and Shares ISA for £1,000 of monthly passive income?

Muhammad Cheema looks at British Land and its 5.8% dividend yield. How many of its shares are needed in a…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

Why are these FTSE 100 growth and dividend stocks so cheap?

Searching for the greatest FTSE 100 bargain stocks to buy? Royston Wild picks out two to consider with low PEG…

Read more »

many happy international football fans watching tv
Investing Articles

3 cheap FTSE 250 stocks to consider buying before the 2026 World Cup kicks off

With the World Cup less than a week away, our writer highlights a trio of UK stocks to consider buying.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

I’m aggressively buying this S&P 500 growth stock for my ISA while it’s down 40%

This S&P 500 tech stock is well off its highs at the moment. But it may not be at depressed…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

What on earth’s happening to the Barclays share price?

The Barclays share price has been jumping around of late and is up 11% in the past month. Ken Hall…

Read more »

A colourful firework display
Investing Articles

See what £12,000 in explosive JD Sports shares 1 month ago is worth today

After years of doom and gloom, JD sport shares are finally putting on a show. Harvey Jones examines how long…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

The BP share price is on a knife edge – so where does it go next?

Harvey Jones exams why the BP share price has been surprisingly jumpy, even as the oil price spikes. Should investors…

Read more »

Wall Street sign in New York City
Investing Articles

Is the FTSE 100 at risk from an overheated US stock market?

Christopher Ruane explains why the UK market could suffer if its bigger US cousin sinks -- and why he's still…

Read more »