We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Diageo plc May Have Just Dug Itself A Huge Hole, But Will SABMiller plc Benefit?

Is Diageo plc (LON:DGE) drunk with power? Find out what this Fool thinks of the brewer’s latest move, and why SABMiller plc (LON:SAB)’s worth another look.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The UK economy is doing okay, but it’s not going ‘gangbusters’…

The latest data shows that the economy expanded by 0.5% in the three months to the end of December, following growth of 0.7% in the third quarter, according to the Office for National Statistics.

Should you buy Diageo Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

It’s the usual story: the services sector is holding up quite well but there’s been a sharp fall in construction output. Industrial production also shrank by 0.1%, while the manufacturing sector was basically flat. Britain’s economic recovery remains patchy.

That may all be quite manageable except for the fact that real wages remain a sticking point for consumers. So “the risks”, as they say, to the economy are on the downside, in this Fool’s humble opinion.

Taking matters into your own hands

Top FTSE 100 companies know things could go pear-shaped at the drop of a hat, which is why many of them are starting to resort to somewhat under-handed tactics to stay afloat… too many cliches??

Take Diageo (LSE: DGE) (NYSE: DEO.US), for example. According to The Telegraph, it has made the unusual move of extending payments to suppliers out to 90 days. The reason for the move is obvious — healing a margin squeeze. It’s an unfortunate move, though. Why? Because its margin squeeze ain’t that bad, and because it’s taking advantage of its market position.

Diageo insists that it needs to improve its cash flow and drive out costs. So just how injured is the brewer’s balance sheet? Not that much as it turns out.

Diageo has a debt to equity ratio of 1.35. There’s more evidence that it’s got its finances under control with an interest cover of 5.74. It’s no surprise then to see that the company has a healthy profit margin of 12%.

So what’s really going on? Well, as part of the information made available to the press, Diageo was reported as saying that it has “significant investment projects under way across our operations in Scotland and Ireland and like any business, to support our investments we need to improve our cash flow and drive out costs”.

In other words, Diageo is using its suppliers to help cushion the potential cash-flow headwinds that could come from its increased investments. Not cool!

Is this the catalyst to switch to SABMiller?

So I guess the question then is whether you should consider switching to SABMiller (LSE: SAB) (NASDAQOTH: SBMRY.US). Both Diageo and SABMiller have very similar fundamentals. To cover some of the basics, SABMiller has a price-to-earnings multiple of 25 times, and a dividend yield of 1.94%. Diageo’s price-to-earnings multiple is around 22 times, with a dividend yield of 2.63%. It’s a tough call.

One way Diageo has chosen to ‘grease the wheels’ is to make life a little more difficult for its suppliers. SABMiller, on the other hand, has chosen to reach out for synergies (joining up with Coca-Cola in Africa).

Based purely on the more sustainable approach, it seems to this Fool that the wiser investment decision is SABMiller, but it too has its challenges. In its latest accounts, SABMiller said net producer revenue rose 4% in the fourth quarter. That’s on par with last year. The company said, however, that volumes in China fell 9% during the quarter. Sales in North America also fell 1% as many Americans upgraded to more premium brews.

Both companies have their challenges, especially with regard to achieving growth, but I think it’s worth pointing out the different strategies these companies have employed to gain an advantage. Which stock do you think now has the most potential?

David Taylor has no position in any shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

SpaceX stock has halved in weeks. Could it quickly double again?

What goes down doesn't necessarily come up. After its recent crash, this writer does see a possible way back for…

Read more »

Engineers in data centre using device, verifying firewall configurations. Teamworking IT professionals performing equipment vulnerability scans in server hub using tablet
Investing Articles

Meet the Legal & General ETF crushing the FTSE 100 index in 2026 

Ben McPoland highlights a thematic ETF that has beaten the FTSE 100 index by a wide margin recently. But is…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Here’s what £500 invested in Rolls-Royce shares a year ago is worth now

Christopher Ruane looks at how Rolls-Royce shares have outperformed the market over the past year -- and explains whether he…

Read more »

Investing Articles

Prediction: by August 2027 the BT share price and dividend could turn £9,999 into…

The BT share price has retreated in recent weeks. Now Harvey Jones checks out the FTSE 100 company's income and…

Read more »

Young Asian woman holding a cup of takeaway coffee and folders containing paperwork, on her way into the office
US Stock

£3,846 invested in Micron stock now could be worth this much by summer 2027

Jon Smith makes a call on where he sees Micron stock potentially trading over the coming year and weighs this…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Here’s why the Diageo share price is up 10.5% since 1 July

The Diageo share price has outperformed the FTSE 100 this month. But is this yet another false dawn for long-suffering…

Read more »

Warhammer World gathering
Investing Articles

My favourite FTSE 100 stock just got cheaper. Time to consider buying?

Paul Summers checks out the latest set of full-year numbers from this highly-profitable FTSE 100 stock. What's got investors spooked?

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

By mid-2027, £5,000 in this FTSE 250 stock could grow to £8,200, if analysts are right

FTSE 250 stock Raspberry Pi is up almost 50% over the last year. And analysts at Peel Hunt expect the…

Read more »