We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Big New Year Director Buys At WM Morrison Supermarkets plc, Boohoo.Com PLC & Neil Woodford Favourite Utilitywise PLC

Directors have been splashing the cash at WM Morrison Supermarkets plc (LON:MRW), Boohoo.Com PLC (LON:BOO) & Neil Woodford Favourite Utilitywise PLC (LON:UTW).

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

The new year is barely underway, but directors at WM Morrison Supermarkets (LSE: MRW) (NASDAQOTH: MRWSY.US), Boohoo.Com (LSE: BOO) and Utilitywise (LSE: UTW) have already waded into the market to buy shares in their own companies.

At what price did these directors splash the cash, and how much did they invest? Read on!

Should you buy Boohoo Group Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Morrisons

Andrew Higginson — a former Tesco finance chief and head of retailing services in the Terry Leahy golden era — joined Morrisons last October as Chairman-elect. And he has wasted no time in shaking up the UK’s fourth-largest supermarket.

Alongside Morrison’s recent Christmas trading update, the Board announced the sacking of chief executive Dalton Philips, with Higginson commenting that the company’s development “is best done under new leadership”.

On the same day, Higginson splashed out a cool half-million quid on a maiden purchase of shares, paying a bit over 186p a time. Clearly, the former Tesco man sees value in Morrisons, and it’s perhaps not stretching the imagination too much to think he may have some inkling of who the company’s new CEO might be.

If you want to follow Higginson’s lead, you’ll have to pay a little more for your shares now: they’re 193p, at the time of writing.

Boohoo

Online clothing retailer Boohoo was founded by savvy rag-trade veterans Mahmud Kamani and Carol Kane in 2006, and floated on the stock market last year. The company has seen its share price plummet after issuing a shock profit warning following weaker-than-expected Christmas trading — yes, a 25% rise in revenue was weaker than expected!

Non-executive chairman Peter Williams and three other non-execs were quick to pile in after the big drop. Together the quartet invested over £133,000, buying 588,565 shares between them at prices between 22.25p and 23p.

As with Morrisons, you’ll have to pay a bit more than the directors paid for Boohoo’s shares, as they’re currently trading at 25.5p.

Utilitywise

Consultancy Utilitywise, which helps businesses manage their energy and water costs, is another relative newcomer to the stock market, having been floated in 2012. Utilitywise has the backing of renowned fund manager Neil Woodford, whose fund holds 15% of the company’s shares.

Utilitywise’s chairman, chief executive and a non-executive director have all just upped their shareholdings. The chairman’s purchase was a modest one of less than £5,000 at 244p a share, but the chief exec and non-exec bought 142,000 shares between them at 246p a pop, for a total outlay of just under £350,000.

Again, this company’s shares have risen a bit since the directors bought; they’re changing hands for around 250p, as I write.

G A Chester has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How have BAE Systems shares become a dividend powerhouse? 5 reasons why!

Dividends on BAE Systems shares have risen every year without fail since the early 2000s. So what's the FTSE 100…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Want to retire early? Here’s how a weak stock market could actually help

Christopher Ruane demonstrates with a real-world example how a tumbling stock market could potentially help someone who wants to retire…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

BP shares: still priced as an oil major — but the market may be behind the curve

Andrew Mackie looks at BP shares and why investors may be underestimating the quality and concentration of its underlying asset…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

At 8.1%, are investors missing the bigger story behind Legal & General shares?

Andrew Mackie explores Legal & General shares and asks whether investors are still viewing it too narrowly as a yield…

Read more »

Young black female footballer training on stadium pitch
Investing Articles

How has this FTSE 250 share surged ANOTHER 7% today?

Applied Nutrition shares have soared on Monday after another brilliant trading update. So what's the FTSE 250 company's secret?

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

The stock market game you’re actually playing (and why you might be losing)

Our writer recounts a painful experience of making a rash stock market decision based on emotions, not logic – and…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why is EasyJet stock suddenly a takeover target for US investors?

Andrew Mackie looks at easyjet shares jumping on US takeover talk — but is this a genuine re-rating or just…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Have investors got BT shares all wrong?

BT shares spiked during the 1990s telecom boom, then struggled for two decades. Harvey Jones says it's the future that…

Read more »