We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

5 Shares I’m Avoiding In 2015: WH Smith Plc, Serco Group plc, Ocado Group PLC, Ashmore Group plc And ASOS plc

I’m staying away from ASOS plc (LON:ASC), Serco Group plc (LON: SRP), WH Smith Plc (LON: SMWH), Ocado Group PLC (LON: OCDO) and Ashmore Group plc (LON: ASHM) next year.

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

As we approach the end of the year, many investors will be conducting their yearly portfolio review and mapping out their investment game plan for next year.

While there are plenty of attractive opportunities in the market at present, there are also plenty of companies that investors should stay away from. Here are the five companies I’m avoiding during 2015, presented in order of short interest.

Should you buy Asos Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

High valuation 

Right at the top of the list, with 9.8% of its shares out on loan is WH Smith (LSE: SMWH). Since the end of October, WH Smith’s shares have jumped by nearly 40%, taking the company’s forward P/E to 15.2. And it seems as if this high valuation is attracting short sellers. 

In the past, WH Smith has traded at an average P/E in the high single-digits, so this high valuation, seems unwarranted. The group’s earnings are set to expand only 7% next year and WH Smith supports a dividend yield of 2.7% at present.

Struggling to rebuild

Troubled outsourcer Serco (LSE: SRP) is trying to rebuild itself after numerous scandals have rocked the company over the past few years. Unfortunately, things only seem to be getting worse for the company.

Indeed, after it announced a writedown of assets and rights issue to shore up its balance sheet, the company’s shares crashed, reducing the amount of cash the could be raised from a rights issue. Many analysts have now concluded that the rights issue will not be enough to stabilise the company.

At present, 8.4% of Serco’s shares are out on loan to short sellers and looks as if the company is going to struggle going forward.

Missed forecasts

6.9% of Ocado’s (LSE: OCDO) shares are out on loan to short sellers. As of yet, the group has failed to report a profit despite its high valuation.

It seems as if traders are betting that the company’s share price will fall further, before the group can report a trading profit. That being said, City analysts expect the company to report earnings per share of 4p next year. However, Ocado has a history of missing forecast after forecast, and it would appear as if traders are betting that the company will fail to targets once again next year.  

Emerging market turmoil 

Just under 7% of Ashmore’s (LSE: ASHM) shares are on loan to short sellers. Ashmore is a value-oriented emerging markets asset manager and is currently struggling to grow. For example, since 2010 the group’s earnings have fallen by nearly 20%, although revenue has remained constant. 

City analysts are expecting the company to report earnings per share of 21.6p next year, which puts the group on a forward P/E of 13. But while Ashmore’s shares do appear to be fully valued, the group does offer shareholders a 6.1% dividend yield, which could be too hard to pass up.

Still, turmoil within emerging markets has scared investors away from Ashmore and this seems to be the reason behind the high number of short sellers chasing the company.

Slowing growth 

ASOS (LSE: ASC) has consistently missed expectations this year and with 5% of the company’s shares still on loan to short sellers, it seems as if the market is betting that the company will continue to disappoint. 

ASOS recently revealed that the group’s sales were slowing. Within its third quarter update the company noted that international sales for the three months to November 30 fell 2% to £141m, driven by a 6% decline in sales outside the EU and the US.

Nevertheless, here in the UK ASOS performed exceptionally well during the quarter, helped by the Black Friday sale. UK sales rose 24% during the period, while overall group retail sales rose 8% to £246m.

Nevertheless, ASOS’ earnings per share are expected to contract by 5% next year and based on this sluggish growth, the company’s current forward P/E of 64 seems excessive.

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK owns shares of ASOS. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Hot, hotter, hottest. Is it too late to consider these 3 FTSE 100 shares?

James Beard looks at the three best- performing FTSE 100 stocks over the past year. But are they still worth…

Read more »

Young female analyst working at her desk in the office
Investing Articles

The only FTSE 100 stock I own right now

Muhammad Cheema reveals the only share he owns in the FTSE 100. However, that doesn’t mean he’s not a fan…

Read more »

Investing Articles

Are Greggs shares about to go gangbusters all over again?

Greggs shares have been showing signs of renewed life and Harvey Jones examines whether the battered FTSE 250 bakery chain…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

4,898 shares in British American Tobacco return £12,000 a year in dividends. Worth it?

A falling share price means a higher dividend yield for British American Tobacco shares. Should passive income investors take a…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Growth Shares

As it swallows up more firms, this penny stock looks primed to head higher

Jon Smith reviews a penny stock that has caught his attention, with its acquisition strategy proving to help increase the…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5,000 invested in HSBC shares in an ISA 5 years ago is now worth…

HSBC has made for a stunning investment. Andrew Mackie assesses whether new ISA investors could still see similar returns over…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

This UK income stock yields an eye-popping 7.3% but can it afford to keep growing its dividend?

Harvey Jones examines an income stock with a sky-high yield, because he wants to be sure it can keep the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is the best still to come for Rolls-Royce shares?

Christopher Ruane explains why he thinks Rolls-Royce shares could yet push even higher from here -- and whether he's ready…

Read more »