We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 Powerful Reasons To Buy SSE PLC Today

Roland Head explains why he believes SSE PLC (LON:SSE) has superior long-term income potential.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

As a shareholder in SSE (LSE: SSE) (NASDAQOTH: SSEZY.US), I’m keen on the firm’s 14-year record of above-inflation dividend growth. However, I’m also a big fan of the wider SSE investment story, which I believe will support its long-term income potential.

Fossil fuels vs. renewables

SSE is the UK’s biggest generator of electricity from renewable energy, and currently has 3,230MW of renewable capacity, compared to 9,143MW of thermal (fossil fuel) capacity.

Should you buy SSE shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Although some investors remain concerned about the financial viability of renewables, gas and coal aren’t without risk, as input prices (coal and gas) can be volatile, resulting in unpredictable profits and the need for unpopular retail price increases.

In the long run, I believe that renewables will play a much greater part in the UK’s electricity supply, and SSE’s management seems to agree. The firm currently has renewable projects with a total generating capacity of 9,013MW, dwarfing the 1,098MW of thermal generating projects currently in the pipeline.

To complement its renewable strategy, SSE is currently working with Royal Dutch Shell to build the world’s first full-scale carbon capture and storage (CCS) facility, in Scotland. If this project is a success, it could open the way for low  emission gas and coal-fired power stations.

Correcting past mistakes

Consumer mis-selling scandals seem to have become a regular part of life in recent years, and SSE was fined £10.5m in April, as a result mis-selling to domestic customers.

However, the firm has since completed the assessment of 98% of the 16,000 mis-selling cases raised by customers since April, and has also taken decisive action to restructure its retail sales division to avoid future problems.

Given its thorough response to these mistakes, which took place more than two years ago, I’m satisfied that SSE is unlikely to become a serial offender, and does treat its customers fairly.

The UK’s greatest dividend?

Of course, I’d be lying if I said that SSE’s dividend wasn’t one of the main reasons I am happy to hold the firm’s shares.

SSE shares currently yield 5.4%, and in its latest interim management statement, the firm confirmed that it is on course to deliver a full-year dividend increase that is above RPI inflation for the current year, and for the years after that.

Analyst’s consensus forecasts suggest that SSE shares offer a 5.6% prospective yield for 2013/14, 80% more than the FTSE 100 average of 3.1%.

A share to retire on?

SSE’s current 5.4% yield makes it a strong favourite with retirement investors.

> Roland owns shares in SSE and Royal Dutch Shell.

More on Investing Articles

Elevated view over city of London skyline
Investing Articles

With a 5.8% yield, how much is needed in a Stocks and Shares ISA for £1,000 of monthly passive income?

Muhammad Cheema looks at British Land and its 5.8% dividend yield. How many of its shares are needed in a…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

Why are these FTSE 100 growth and dividend stocks so cheap?

Searching for the greatest FTSE 100 bargain stocks to buy? Royston Wild picks out two to consider with low PEG…

Read more »

many happy international football fans watching tv
Investing Articles

3 cheap FTSE 250 stocks to consider buying before the 2026 World Cup kicks off

With the World Cup less than a week away, our writer highlights a trio of UK stocks to consider buying.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

I’m aggressively buying this S&P 500 growth stock for my ISA while it’s down 40%

This S&P 500 tech stock is well off its highs at the moment. But it may not be at depressed…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

What on earth’s happening to the Barclays share price?

The Barclays share price has been jumping around of late and is up 11% in the past month. Ken Hall…

Read more »

A colourful firework display
Investing Articles

See what £12,000 in explosive JD Sports shares 1 month ago is worth today

After years of doom and gloom, JD sport shares are finally putting on a show. Harvey Jones examines how long…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

The BP share price is on a knife edge – so where does it go next?

Harvey Jones exams why the BP share price has been surprisingly jumpy, even as the oil price spikes. Should investors…

Read more »

Wall Street sign in New York City
Investing Articles

Is the FTSE 100 at risk from an overheated US stock market?

Christopher Ruane explains why the UK market could suffer if its bigger US cousin sinks -- and why he's still…

Read more »