We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Should I Buy SSE Plc?

Harvey Jones asks whether SSE plc (LON: SSE) is an electric investment.

| More on:

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

I’m shopping for shares right now, should I pop utility giant SSE (LSE: SSE) into my basket?

Our friend electric

Last time I looked closely at energy company SSE, in October, I described it as a “dull, safe, plodding ruminant redeemed only by its tasty yield”, more of a FTSE sheep than a wolf. That was a recommendation, by the way. Trading at 12.3 times earnings and yielding 5.7%, I suggested it was a good way to underpin your portfolio’s animal spirits. Would I buy it today?

Should you buy SSE shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

In terms of share price, SSE is definitely a plodder. It has risen 11% over the past 12 months, trailing the FTSE 100 at 15%. It is up 35% over three years, against 28% for the index, yet trails over five years. This is more likely to reassure investors than scare them away, because with some stocks, it is nice to know exactly what you are getting, which in this case is income. SSE currently yields 5.3%, against an average 3.55% for the FTSE 100. It is on a forecast yield of 5.6%, more than 11 times base rate, which if new Bank of England boss Mark Carney has any say, won’t be rising any time soon.

Power play

Yet utility companies aren’t as safe as they seem. This is a heavily regulated industry, and the penalties can be severe. In April, Ofgem slapped a record £10.5m penalty on SSE for “prolonged and extensive” mis-selling of gas and electricity. Utility companies are also under political pressure, thanks to rising energy bills, although that didn’t stop SSE from raising its prices 9% in October, and warning of further hikes to come.

SSE’s adjusted profits rose a steady 5.6% to £1.41bn in the year to 31 March. More cold winters will help. Management hiked the full-year dividend 5.1% to 84.2p per share, continuing its unbroken record of annual increases, and is targeting annual increases above RPI inflation in 2013/14 and beyond. SSE is on a forecast earnings per share (EPS) of £1.17 in the year to March 2014, which means it trades at 13.6 times earnings, slightly above the FTSE 100 average of 12.9 times. EPS growth should be flat this year, rising to 6% in the year to March 2015, when the yield is a forecast 5.8%.

UBS says yes

SSE has its fans. Investment bank UBS has recently popped it onto its “most preferred pan-European utilities” list, praising its regulated networks, renewables exposure, attractive dividend policy, structural earnings growth and risk-adjusted valuation, and rating it a ‘buy’ with a target price of £16.30. Given current low interest rates, how could it be anything else?

Only six FTSE 100 companies yield more than SSE, and Motley Fool’s favourite stock pick is one of them. Our analysts have singled out this FTSE 100 favourite because it offers a sky-high yield and great growth prospects. To find out what it is, download our free guide “Power Up Your Portfolio”. It won’t be available much longer, so click here now.

> Harvey doesn’t own any stock mentioned in this article

More on Investing Articles

Elevated view over city of London skyline
Investing Articles

With a 5.8% yield, how much is needed in a Stocks and Shares ISA for £1,000 of monthly passive income?

Muhammad Cheema looks at British Land and its 5.8% dividend yield. How many of its shares are needed in a…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

Why are these FTSE 100 growth and dividend stocks so cheap?

Searching for the greatest FTSE 100 bargain stocks to buy? Royston Wild picks out two to consider with low PEG…

Read more »

many happy international football fans watching tv
Investing Articles

3 cheap FTSE 250 stocks to consider buying before the 2026 World Cup kicks off

With the World Cup less than a week away, our writer highlights a trio of UK stocks to consider buying.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

I’m aggressively buying this S&P 500 growth stock for my ISA while it’s down 40%

This S&P 500 tech stock is well off its highs at the moment. But it may not be at depressed…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

What on earth’s happening to the Barclays share price?

The Barclays share price has been jumping around of late and is up 11% in the past month. Ken Hall…

Read more »

A colourful firework display
Investing Articles

See what £12,000 in explosive JD Sports shares 1 month ago is worth today

After years of doom and gloom, JD sport shares are finally putting on a show. Harvey Jones examines how long…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

The BP share price is on a knife edge – so where does it go next?

Harvey Jones exams why the BP share price has been surprisingly jumpy, even as the oil price spikes. Should investors…

Read more »

Wall Street sign in New York City
Investing Articles

Is the FTSE 100 at risk from an overheated US stock market?

Christopher Ruane explains why the UK market could suffer if its bigger US cousin sinks -- and why he's still…

Read more »