Since it hit the road in 1913, the iconic James Bond luxury car maker has gone bankrupt in 1924, 1925, 1932, 1947, 1974, 1981, and most recently in 2007. That’s a habit it can’t seem to break.

Can this FTSE 250 stock win in the end?

There was a huge fanfare surrounding its IPO on the London Stock Exchange in October 2018. It floated at £19 a share, with a £4.33bn valuation. Today, it trades at under 50p, and the market cap is below £500m. That’s a loss of 97.4%.

Some investors still can’t resist it, many no doubt suspecting that after such a disastrous run, Aston Martin must be due a comeback. Isn’t that what James Bond movies do? Keep on raising the stakes until all seems hopeless, then with one heroic leap…

Aston Martin is having a moment right now. In the last month, its shares are up 19.98%. If someone was holding £9,007 on 29 April they’d have £10,806 today. Sadly, if they’re a long-term shareholder, they’ll still be deep in the red. Over 12 months, the Aston Martin share price is down 43%. But why is the stock suddenly firing on all cylinders?

Q1 results on 29 April showed a promising 16% year-on-year rise in revenues to £270m. This followed a surge in special model deliveries, which carry a high price tag. Aston Martin Vantage prices start at around $195,000, while the Vanquish model starts from around $430,000. If that’s not expensive enough for you, try the Valhalla at $800,000.

So how brave do you have to be?

The group still posted a loss, but that narrowed 12% to £57m. And with 2026 car deliveries expected to hold steady at 5,448, the company might accelerate towards break even over the next year. We’ll see.

There are plenty of risks. Selling a small amount of expensive product leaves it at the mercy of even a small dip in orders. Net debt is $1.5bn. That will get harder to service if interest rates climb due to the oil spike. US tariffs are another threat. This is the group’s single biggest market, worth roughly a third of sales. China makes up just 5%.

Aston Martin has been given a further push by hopes that Donald Trump will find a way out of Iran, which has helped lift a stream of consumer stocks latelly. But I think there’s a way to go on that front.

I’d love to see Aston Martin come out on top but that remains a long shot. Investors have to be up for the challenge to consider buying it today. Most should watch from a safe distance. I have a tiny stake and I’ll keep it. But I can see far more promising recovery stocks out there today, and will focus on those instead.

Should you invest £5,000 in Aston Martin Lagonda Global Plc right now?

When investing expert Mark Rogers and his team have a stock tip, it can pay to listen. After all, the flagship Twelfth Magpie Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Aston Martin Lagonda Global Plc made the list?

Harvey Jones owns shares in Aston Martin. 

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Even though some might pass this off as unimportant, I think it indicates further issues for the stock.

Further headaches

To be clear, the dealership closures are part of the Stratstone group. These are franchised dealerships, meaning they’re authorised to sell new and approved pre-owned Aston Martins. Yet almost all Aston Martin dealerships are franchised, which is notable because it shows that sales clearly aren’t doing well.

If the franchisee is closing the famous Park Lane site, things must be seriously bad, in my book. It’s arguably the flagship dealership in the UK, and certainly positioned in the wealthiest area where most target clients for the company are based.

From Aston’s latest results, we know that total wholesale volumes fell 1% for Q1 2026. This might not seem terrible, but over recent years, the volumes have been falling significantly, so it’s a low base to compare to. Put another way, the company only shifted 939 cars globally in Q1. That’s just over 10 cars a day! Not really anything to write home about.

My concern is that, with the London dealerships potentially closing (it’s just speculation until expected confirmation this coming weekend), the ability to sell more cars will decline again. If there are fewer places for people to buy vehicles, it won’t help Q2 numbers.

The direction from here

From a sentiment perspective, the news isn’t great either. Existing investors want to see signs that the worst is over for the multi-year rout. The stock’s down 93% in the past five years, and now has a market-cap of £477m. Indeed, I’m waiting for catalysts or signs of a turnaround before considering it a value purchase.

But with almost constant bad news, I can’t find any good reasons to buy the stock now. In the latest update, the company confirmed a new £50m committed funding facility to provide more financing. It also completed the sale of the Aston Martin F1 naming rights to generate cash.

Some might see this as good news, but I see it more as a struggling company trying to find ways to generate cash flow to keep the business operating.

Of course, I could be wrong. The rumours around the dealership closures could be proven wrong next week. The CEO said recently that the Q1 “gross margin increased into the mid-30s driven by Valhalla deliveries and the benefits of our transformation programme.” If continued, limited-edition, high-value cars can drive performance, the stock could do well.

Even with these potential benefits, I struggle to see the share price trading much higher this year. Therefore, I’m staying away.

Should you invest £5,000 in Aston Martin Lagonda Global Plc right now?

When investing expert Mark Rogers and his team have a stock tip, it can pay to listen. After all, the flagship Twelfth Magpie Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Aston Martin Lagonda Global Plc made the list?

Jon Smith has no positions in the shares

The post I just heard fresh news that spells trouble for the Aston Martin share price appeared first on The Twelfth Magpie.

But will Aston Martin accelerate further down the road to recovery over the next year? Or is this yet another false start? Let’s see what the experts think.

The latest forecasts

Right now (26 May), the Aston Martin share price is 47p. There are 12 analysts who have given the FTSE 250 stock a 12-month price forecast, with the average target sitting at…drumroll…47p.

So, if this proves correct, it implies that the share price will go nowhere in 12 months’ time. But there’s naturally a wide range of views feeding into that average, with one broker giving a target of 30p and others (Citigroup and Barclays) eyeing 55p.

In other words, the stock could rise roughly 17% if the bulls are right but fall 36% if the City bear is correct. Both could end up wide of the mark, but the key takeaway from these numbers is that analysts aren’t really convinced that Aston Martin is about to turn a corner.

Seemingly, they need more convincing that the luxury car maker’s financials are stabilising before noticeably hiking their projections.

How did the last quarter go?

In late April, though, we got the firm’s Q1 results and they were rather encouraging, in my view.

Revenue increased 16% year on year to £270.4m as a pepped-up range of models and the $1m Valhalla hypercar drove a 17% rise in the average selling price (ASP).

This helped the gross margin improve by 680 basis points to 34.7% and the adjusted operating loss shrink from £64.5m to £56.9m. Sadly, the company has also laid off a fifth of its workforce as it tries to improve cash flows.

CEO Adrian Hallmark commented: “Further financial improvement is expected through the rest of the year as we benefit from our expanding core model range, continued Valhalla deliveries following terrific recent five-star driving reviews, and ongoing operational discipline.”

However, despite this positive outlook, full-year guidance was left unchanged because of geopolitical and US tariff uncertainty. Management expects around 500 Valhalla deliveries this year, with gross margins expected to push towards the high 30s.

Meanwhile, analysts see the annual adjusted operating loss falling to £92m from £189m last year. So there’s some progress to cling onto for shareholders looking ahead.

Where next?

Will the share price keep ticking up? Well, the Middle East situation is concerning, given how important this market is for high-margin sales of luxury cars.

But the main Bond villain here for me is the balance sheet, with net debt of £1.46bn. This is estimated to eat up £150m in net interest expenses this year, suggesting that the £230m of liquidity that Aston Martin finished March with might be enough. Losses are continuing.

In my eyes, the stock does have massive rebound potential, but too many things need to go right. I would like to see profitability keep improving before I say the stock’s worth looking at.

In my opinion, there are better opportunities elsewhere in the FTSE 250.

Should you invest £5,000 in Aston Martin Lagonda Global Plc right now?

When investing expert Mark Rogers and his team have a stock tip, it can pay to listen. After all, the flagship Twelfth Magpie Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Aston Martin Lagonda Global Plc made the list?

Ben McPoland has no position in any of the companies mentioned. 

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A brilliant British company with an unmatched brand and iconic James Bond links, it floated at £19 a share, giving it a £4.33bn valuation. Chief executive Andy Palmer called the IPO “a historic milestone”, more than a century in the making.

The shares slipped to £17.75 the first day of trading, but Palmer brushed that aside saying: “I don’t think we’ll worry about what the shares are doing initially. We’ll always look over the longer term.”

Why is this stock such a car crash?

Sadly, Palmer didn’t even survive the short term. The company sacked him in 2020 during a management overhaul led by Canadian billionaire Lawrence Stroll, who’s still there. Stroll clearly does take the long-term view, and it must have cost him a small fortune.

Today, the Aston Martin share price stands at 49.32p. It’s fallen faster than Bond villain Goldfinger after he got sucked out of that aircraft window. That’s a drop of 97.4%. If an investor had put £17,007 into the shares on IPO day, they’d have £442 today. So far, they’re down £16,565.

Plenty of investors will have bought the dips over the years, thinking they’d spotted a bargain. Most will sit on hefty losses too. Over five years, the shares have plunged 92.9%.

The battles continue. Aston Martin recently cut 20% of its workforce after heavy profit declines and pressure from US tariffs. Weak demand in China forced management to slash vehicle development spending and focus on selling 5,500–6,000 core vehicles a year, supported by high-margin special editions such as the Valhalla supercar.

It has also scrambled for funding. Aston Martin recently secured a £50m cash injection by selling the perpetual naming rights to its Formula 1 team to a Stroll-controlled entity.

Net debt stands at £1.5bn, against a market cap of roughly £500m. Credit downgrades and negative cash flows regularly ramp up the tension.

Yet Q1 results on 29 April offered some respite. Revenue rose 16% to £270m, driven by stronger deliveries of high-priced special models. Underlying operating losses narrowed 12% to £57m, while free cash outflows edged up to £117m.

Management maintained full-year guidance and said it expects operating profits to move closer to breakeven.

Could it screech back into fashion?

That sounds promising, but Aston Martin still burns cash. With relatively modest production volumes, it only takes a small wobble in demand to knock sales badly off course. Free cash flow remains negative.

I’ve seen speculation that Chinese buyers could swoop, but I never buy shares on takeover rumours. If the global economy recovers, wealthy buyers may loosen the purse strings. The Valhalla supercar has attracted rave reviews. It’s a steal at £850,000.

I’d genuinely like to see Aston Martin recover. But it faces a huge climb and history offers little encouragement. Personally, I think today’s volatile market offers plenty of stronger opportunities elsewhere. And I’ll be pursuing them instead.

Harvey Jones has no positions in the shares mentioned. The Twelfth Magpie has no position in the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor and Hidden Winners.

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What about more recently, though?

How would someone have done by picking up some Aston Martin shares when they sold for pennies at the start of this year?

Ongoing shareholder value destruction

The answer is: awfully.

Not only did the Aston Martin share price start the year in pennies – it is still there.

The share has shed 23% of its value so far this year. So someone who invested £15,000 in the luxury carmaker at the start of 2026 would now be sitting on a paper loss of £3,450.

As a consistently loss-making company, Aston Martin has not paid a penny in dividends since its shares were listed. So, someone who sunk £15k into the company less than six months back would now be sitting on a paper loss in the thousands, having received no income thus far.

Given Aston Martin’s negative cash flows and large debt pile, I would be surprised if it pays a dividend any time soon (or perhaps ever).

Some valuable lessons

I find that situation instructive in several ways.

It underlines the importance of keeping a portfolio diversified. So far this year, the FTSE 250 index (of which Aston Martin is a constituent member) is flat.

Putting £15k into Aston Martin alone at the start of the year would have seen a big paper loss. But putting that money instead into the index overall would mean its paper value would now be a smidgen above £15k – plus there would have been some dividends.

What is a paper loss, exactly?

If someone owns shares that fall in value, they are sitting on a paper loss. But that does materialise into an actual loss (if at all) until they sell.

That can be an uncomfortable position to be in as an investor – hang on in the hope of recovery or even gain, or cut one’s losses and sell?

Is this now an opportunity?

The direction of travel for the Aston Martin share price suggests that investors are keener to sell than buy right now.

Back in January, some of the positive points in the investment case included the iconic nature of the brand, deep engineering expertise, and the prospects of the Valhalla supercar programme.

That remains true.

Valhalla helped push up the company’s gross profit margins in the first quarter of this year. An increased focus on costs could also help improve profitability. The company cut its year-on-year operating loss sharply in the first quarter – and also its net loss.

Still, the losses are sizeable and net debt of £1.5bn is almost triple the market capitalisation. Those finances scare me as an investor.

I see a risk that if Aston Martin cannot turn cash flow positive it will further dilute shareholders to raise more funds, potentially pushing the share price even lower.

I will not be touching this with a bargepole.

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That can seem surprising.

Aston Martin has a highly desirable product that it makes in limited quantities, meaning it can sell it for a pretty penny. The firm also benefits from a customer base with the lucrative combination (for Aston Martin) of deep pockets and a deep attachment to the brand.

So, could that propel the Aston Martin share price back to £1 or higher in future? Given that that would be more than double today’s price, ought I to consider investing?

Business, business model, and value are three different things

Answering that question, I think it is helpful to differentiate between a few different things that some investors sometimes do not bother to separate.

One is the basics of the business. Does Aston Martin have the potential to do well?

Absolutely.

From its storied history to its distinctive styling and skilled workforce, Aston Martin’s business of flogging pricey cars to wealthy customers could potentially be very lucrative.

But just because a business has the potential to be lucrative does not necessarily mean that it will. This is where the concept of a business model is important.

While Aston Martin has the potential to be a good business, since its stock market listing in 2018 it has not yet proven that it has a business model that works.

Its most recent quarter demonstrates the problem.

The company grew revenues 16% year on year to £270m. But its pre-tax loss still came in at £66m. Over the long term, that is not a sustainable business model.

This share might not be cheap despite its price

Even if Aston Martin can fix its business model – and for now I think that remains a big if, given its consistently disappointing performance since coming to market – that does not necessarily mean its share price is a bargain.

Funding those ongoing losses has been costly. The company has net debt of £1.5bn. It needs to pay interest on its borrowings, a lot of it at high rates.

Sooner or later it will also need to repay the principal or find some other way of retiring the debt (for example, swapping it for shares, which would further dilute existing shareholders).

That, I think, helps explain why the Aston Martin share price has plummeted 93% in five years.

Investors are not persuaded that it can make money over the long run – and even if it does, the debt burden is a significant challenge.

I’m not touching this

If things do not improve, I think the Aston Martin share price could ultimately hit zero. No matter how cheap a share may look, it can always get cheaper.

Conversely, Aston Martin is not now priced for success. Sales revenues are growing and the company expects “further financial improvement” over the course of this year.

If it delivers on that, proves its business model, and substantially reduces debt, the current share price may yet be a steal.

The risks are too high for me, though, and I will not be investing any time soon.

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However, like one of the fictional spy’s crumpled Aston Martins, this FTSE 250 stock soldiers on. In fact, it has jolted back into life in recent weeks, rising from 36p to 46p. This includes a 10% jump today (6 May).

So, had someone with a playful sense of humour invested £10,007 in Aston Martin on 1 April, they would now have about £13,550. But had they put the same amount in five years ago, the figure today would be less than £300!

Why’s the stock driving higher?

The stock’s recent move uphill can first be traced back to the company’s annual report, published on 25 March. At first glance, however, it’s quite difficult to see what was so positive.

Revenue slumped 21% to £1.26bn, while the pre-tax loss widened from £289m to £364m. The carmaker was hit by a hurricane of challenges, ranging from tariffs and weak sales in the US and China to production delays with its high-priced special models.

However, in the fourth quarter, Aston Martin delivered 152 of its $1m Valhalla plug-in hybrid supercars. These high-margin beasts helped raise the average selling price (ASP) to £232k, up from £178k in the previous quarter, and drove quarterly cash flow into positive territory.

The company has other high-performance vehicles out, including the Vantage S and DBX S. The latter was voted super SUV of the year in 2025 by Top Gear Magazine.

As an aside, I saw a new Aston Martin Vanquish Volante convertible recently. Parked up with its beautiful sage green paintwork glistening in the sun, the car had a small admiring crowd around it, with some taking snaps.

God only knows what reaction the Valhalla gets!

Improving financials

The momentum continued into the first quarter of 2026, as the firm delivered another 102 Valhallas. This saw the gross margin improve 680 basis points to 35%, and the ASP rise 17% year on year.

The operating loss reduced from £67.3m to just £8.9m. And management sees the annual adjusted operating loss narrowing to £92m from £189m last year.

Finally, Chair Lawrence Stroll’s consortium pumped in another £50m, bringing liquidity to around £230m.

Am I tempted?

As a big fan of the brand and cars (confession: I was one of the Vanquish Volante admirers), I’m very tempted to scoop up some shares around 46p. I don’t like seeing Aston Martin in semi-obscurity in the FTSE 250.

However, that’s my heart speaking. My head sees the bottom line in the table above. Net debt of £1.46bn was up from £1.27bn the year before. And financing costs were the main reason why the adjusted pre-tax loss widened to £114m, despite the operational progress.

Another thing that worries me is the ongoing situation in the Middle East, which is packed with wealthy Gulf buyers who might not be in the mood for new sportscars this year. The luxury market in China remains very challenging.

If Aston Martin can keep making progress, adventurous investors might make a fortune buying at 46p today. But I’m still not convinced enough to invest myself.

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Could this potentially mark the start of a turnaround in the beleaguered company’s fortunes?

Some signs of progress

Let’s start with the positives in the latest quarterly statement.

Aston Martin maintained its full-year outlook “whilst remaining mindful of the broader macroeconomic and geopolitical backdrop”.

That might not sound very positive, but given the company’s history of disappointing shareholders and the current global economic uncertainty, I do see it as positive. That said, the caveat gives the company wiggle room should business go downhill later in the year.

Another piece of good news was that what the company calls its core retail volumes in the quarter were significantly ahead of wholesale volumes.

Reducing the amount of capital tied up in cars sitting in dealerships can help the company’s financial breathing space, which is especially welcome given its £1.5bn net debt.

Gross profit margins were also well ahead of the same quarter last year, at 34.7% this time round, compared to 27.9% back then.

This was partly due to ramping up deliveries of the Valhalla supercar. With more Valhalla sales anticipated, the mix of products sold could bode well for the company’s profitability.

A long road ahead

Still, profit remains elusive. The operating loss was reduced considerably, but still registered as a loss not a profit.

I see making money at the operating level as a crucial first step to fixing Aston Martin’s financial health, as the company has a lot of non-operating costs on top of that. The latest quarter demonstrates that. The operating loss was £8.9m, but the company’s loss before tax was far greater, at £65.5m.

But again, that is better than the same number in the prior year’s quarter, it is still substantial.

Servicing the company’s debt – much of it at high interest rates – is expensive. It net interest costs of £150m this year.

Meanwhile, that macroeconomic and geopolitical backdrop is a significant ongoing risk for the firm. It could hurt demand, add costs such as tariffs or lead to delays in the company’s supply chain. None of those would be good for profits.

I have no desire to invest right now

With its strong brand, well-heeled customer base and proven technical prowess, the business has a lot of strengths as a business.

But it has been consistently unable to turn them into profits at the operating level. Even if it can do that at some point, managing its non-operating costs remains a substantial challenge.

The company has repeatedly tried to improve its balance sheet by issuing new shares, diluting existing shareholders. That remains a risk.

The risks overall are far too great for me. If Aston Martin can keep improving its financial performance and not disappoint the City yet again, its share price could potentially move up strongly from here.

For now, though, with it still not having proved it can be consistently profitable, I have no plans to invest.

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I’m not the only one suffering. Performance has been abominable since the luxury car maker floated on 3 October 2018. Priced at £19 on the day, its shares now trade at just 42p. That’s a staggering drop of 97.7%. If this car was a Bond villain, it would have invented a machine that eats your money. Yet whenever The Motley Fool runs articles on Aston Martin, they’re a hit. Are investors simply rubbernecking, or is there a magnificent recovery opportunity here?

Is this fallen FTSE 250 star about to fight back?

No stock falls in a straight line, and Aston Martin was having a moment when I reviewed it last week. The shares had just jumped 13.5% in a month. Great rewards await investors who time the Aston Martin share price recovery right. Was this finally it?

Alas, no. If someone had invested £7,007 one week ago, they’d have £6,425 today (ignoring trading charges). With the stock down 8.3% in a week, they’re sitting on a quickfire paper loss of £582.

To be fair, it was a rough week for markets everywhere, as the Iran war drags on. Aston Martin is at the mercy of swings in wider market sentiment. I’ve noticed that on good days, the shares outperform. On bad days, investors should avert their eyes. Surely at some point, this stock has to show its pedigree?

Sadly, there’s no guarantee of that. Aston Martin has famously gone bust seven times in its 113-year history. It might have gone under again, if it wasn’t for CEO Lawrence Stroll. The Canadian billionaire acquired a 16.7% stake for £182m in January 2020, as part of a wider £500m bailout. At the time, the shares traded at 1,187p. My calculations suggest his stake is worth less than £6.5m at today’s price. Stroll isn’t walking away. So can his big bet pay off?

Should you take a massive gamble on this stock?

Sadly, 2025 full-year results, published on 25 February, offered little respite. Wider conditions remain challenging, with US tariffs, falling Chinese demand, and production delays for the £1m Valhalla supercar all hitting sales. Revenue slumped 21% to £1.26bn. The pre-tax loss increased from £289m to £364m. Net debt rose 19% to almost £1.4bn.

The board is working hard to cut costs, while pinning its hopes on improved Valhalla deliveries and margins. Aston Martin still has a terrific brand and top-notch product. Throw in the 007 sheen, and it’s easy to see why investors won’t give up. So would I suggest investors consider buying it? No way. This is about as dicey as a stock can get. One to watch, but only from a safe distance. I can see plenty of thrilling FTSE 100 and FTSE 250 recovery prospects today, and none of them are half as risky as this one.

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After all, when investors flee and panic sell, troubled businesses can end up being punished too harshly, creating lucrative buying opportunities for long-term investors. And looking at its five-year performance, Aston Martin Lagonda (LSE:AML) shares definitely fall within the worst-performing category.

For reference, the luxury automaker has seen its share price plummet from around 725p in April 2021 to just 45.8p today – a 93.7% implosion.

What happened? And could it secretly be among the best stocks to buy now that it’s trading near a new 52-week low?

How did we get here?

Aston Martin’s probably best described as a globally iconic brand with a chronically broken financial structure. Its downfall hasn’t come from a single catastrophe, but rather a series of compounding operational errors that have left the business deeply indebted and long-term shareholders extremely diluted.

While far from perfect, demand for its luxury cars remains relatively solid for both its higher-tier consumer models like the Aston Martin DBX, as well as more affluent car enthusiasts for its supercars like the Valhalla. The problem lies with supply.

Continuous delays due to internal production complexities have resulted in vehicles leaving the factory much slower than anticipated. Although, to be fair to management, the challenges haven’t all been internal.

Aston Martin has suffered from some pretty relentless external headwinds during this time, including tariffs, surging inflation, trade route disruptions, and a broader softening of the luxury market, which have also weighed heavily on its car volumes, right when Aston Martin needed growth the most to get its debts under control.

However, with its market-cap now sitting at just £472m against a £1.26bn revenue stream, it begs the question: has a secret buying opportunity emerged?

An incoming recovery?

Despite all the challenges the business continues to face, investors might be looking at a valid and compelling turnaround story here.

Deliveries of its long-anticipated Valhalla supercar officially started during the last quarter of 2025, with management expecting deliveries to accelerate throughout 2026.

At the same time, through operational improvements as well as a more favourable sales mix, profit margins are also expected to start recovering this year. In the words of leadership:

“Gross margin is expected to improve into the high 30s% (FY 2025: 29%), benefitting from more efficient production, an expanded range of core model derivatives, a full year of Valhalla deliveries and a continued focus on maximising the value in every vehicle sold”.

So what are the main risks investors need to watch out for?

What to watch

The Aston Martin brand remains world-class. But as previously mentioned, it’s also one that remains surrounded by weak financials. The group’s net leverage ratio stands at a staggeringly high 12.8 – that’s not a weak balance sheet, that’s a severely distressed one.

If the company delivers on its margin targets for 2026, leverage may indeed start moving back in the right direction. And that could even pave the way for a re-rating of Aston Martin shares in the eyes of investors. But if not, shareholders may once again be in for another round of painful dilution.

That’s why, despite the turnaround potential, I don’t think Aston Martin is among the best stocks to consider buying. At least, not yet.

It’s a company definitely worth watching. And if the business starts to show meaningful and sustainable signs of improved profitability, then it could quickly become a more compelling investment.

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