We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Could Saga shares be long-term winners?

Owning Saga shares has rewarded some investors handsomely in the past few months. Do today’s annual results tempt our writer to buy?

| More on:
A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Twelfth Magpie’s Premium Investing Services. Become a member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more, and get a free 'Best Buy Now' stock!.

With its focus on customers in the prime of life, Saga (LSE: SAGA) looks to the long term. That matches my own approach to investing. After a rocky few years, there are signs of improving business trends for the holiday and insurance provider. Ought I tuck Saga shares into my portfolio?

Volatile share performance

For some investors who bought in the past half year, the results have been very strong. Between October and February, for example, Saga shares increased in value by over 150%. Since then, however, they have fallen back over 30%. Over the course of the past year, the shares have sunk 46%.

Should you buy Saga Plc shares today?

Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.

That’s why this could be an ideal time to secure this valuable research – Mark’s analysts have scoured the markets to reveal 5 of his favourite long-term ‘Buys’. Please, don’t make any big decisions before seeing them.

Today saw the company announce its unaudited preliminary results for last year. As I write, the shares are down around 8% in response.

That reaction might suggest the results are bad, though not terrible.

I think they are a mixed bag. On the positive side, annual revenue jumped 54% to over half a billion pounds, while the company moved from loss to profit at the underlying level. With demand for travel coming back in a big way, that division saw annual revenues jump more than tenfold. The company also cut its net debt by 2%. That is a small decrease — but I see it as a step in the right direction.

However, not everything looks great about the business.

Net debt stands at £712m. The pandemic and related restrictions were disastrous for a business focussed on selling travel and insurance to a group of people many of whom are no longer in peak physical condition.

Borrowing helped Saga through dark times but at some point those debts will need to be repaid. At a time of rising interest rates, £712m is a sizeable debt pile for a company that made an underlying profit of £22m last year.

The headline loss was also sizeable, at £259m after tax. However, that was largely driven by an accounting writedown of goodwill in the insurance business, reflecting the changed environment in which the business operates. Saga was actually cash flow positive last year.

Are the shares a bargain?

I have always liked the business model thanks to its focus on a specific, underserved and often well-heeled customer group.

As the return to underlying profitability shows, Saga is in recovery mode. I think the business can do well in future. But as an investor, what concerns me is the debt load. Saga has a market capitalisation of only £175m – less than a quarter of its net debt.

For Saga shares to do well in the long term, I think there needs to be ongoing business recovery and substantial debt repayment. That may happen in coming years, but it is far from assured.

The pandemic showed the fragility of the Saga business model in the case of an unforeseen collapse in travel demand. Such sudden downturns in the travel market remain an ever-present risk. Meanwhile, debt servicing costs could increase in the current interest rate environment.

So although I like the underlying business model, the balance sheet puts me off buying Saga shares.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

ISA coins
Investing Articles

How much would a Stocks and Shares ISA need to replace a £3,064 monthly salary?

Andrew Mackie explores how a Stocks and Shares ISA can power long-term passive income through quality compounders and disciplined investing…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Nvidia’s CEO thinks this company could hit $1trn! Should I add it to my list of stocks to buy?

When hunting for stocks to buy, Mark Hartley is usually wary of US tech hype. But an endorsement like this…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

Not sure what a SIPP is? 3 reasons it could pay to know!

Christopher Ruane digs into some of the details of a SIPP and highlights a trio of possible benefits he sees…

Read more »

Investing Articles

Lloyds shares have done nothing for almost half a year — are they stuck at £1?

Mark Hartley takes a closer look at why his Lloyds' shares have barely moved in 2026, but finds reassurance in…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Forget waiting for the IPOs: here’s how to invest in SpaceX and Anthropic today

SpaceX and Anthropic IPOs in 2026 are going to be huge. But investors don’t need to wait for them to…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

2 FTSE investment trusts to consider for passive income in 2026

Ben McPoland spotlights a pair of struggling investment trusts, one of which has crashed 50%. Why does he think they…

Read more »

Tesla car at super charger station
Investing Articles

How much impact could a SpaceX merger have on the Tesla share price?

A SpaceX IPO could be the biggest in history and if Musk's merger plans go ahead, it could save the…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 2 years ago is now worth…

Greggs' shares have been a diabolical investment over the last two years. But could they offer value today given they’ve…

Read more »